Director*in Performance Marketing (m/w/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food - developed with veterinarians and with the goal of enabling every dog to live a long, healthy life. What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 - now is the perfect time to join. This is a key management position focused on scaling our core performance marketing channels (especially Meta, Google & further channels) and unlocking the next stage of profitable growth. You will drive paid social acquisition through a strong, diversified internal and external creative engine and high-performing end-to-end funnels ensuring a strong message-market fit from first touchpoint to final conversion to unlock new audiences - with responsibility across strategy, team leadership, and execution. Working closely with the founders, you will play a central role in building the systems and structures that allow HEY HOLY to scale efficiently. Tasks • Own and scale our performance marketing channels to drive profitable new customer growth - with a strong focus on CAC, LTV, and full-funnel performance. • Audit the current setup across Paid Social & Paid Search (based on channel and on-site metrics) - identify untapped potential and growth levers and define a clear strategy and monthly roadmap for key growth initiatives on each channel. • Unlock new audiences through creative strategy, roadmap, and execution excellence (incl. on-platform sales tactics) and continuous conversion optimization for key on-site funnels (incl. LPs) by systematically analyzing channel metrics, on-site KPIs, and conducting structured qualitative creative reviews. • Drive creative excellence, and message-market-fit optimization across the full customer journey by proactively generating customer insights, regularly exchanging with internal teams and your external network, and conducting ongoing competitor & best practice analyses • Further build and lead a high-performing in-house performance team and external agencies and establish scalable, efficient processes and a tech-enabled backbone (incl. systematic usage of AI) to enable speed and high quality outcomes • Drive further growth through structurally testing new performance marketing channels (e.g., TikTok, Native, etc.) with clearly defined targets, and execution roadmaps • Collaborate closely with cross-functional teams (Design, Product/Customer, other Sales Channels, Ops, etc.) to align roadmaps and maximize business impact. • Stay ahead of platform developments, algorithm changes, and best practices (incl. a sharp eye on the US & UK as leading markets) - and proactively apply them to optimize campaign setup and creative strategy. Requirements • Meta / Google x E-Com: You bring 7+ years of experience in performance marketing, with a strong track record in scaling e-com brands through direct-response-Marketing & full-funnel growth. • Builder Mentality: You have successfully built in-house performance teams, incl. strong, diversified & high velocity creative pipelines, and thrive in environments where structures, processes, and growth engines need to be built from the ground. • Strategic, Analytical & Creative: You combine analytical skills with customer-driven thinking, and marketing-/Sales talent to identify opportunities and bottlenecks and translate them into clear hypotheses and testing roadmaps • Exexution, Ownership & Grit: You own and drive execution with structured planning, testing, iteration & learning together with your team & stakeholders - with high intrinsic motivation, proactivity and strong grit, detail orientation and perserverance to make things work on the long run • Customer & Growth Focused: You deeply understand customer needs, messaging, and value propositions, and translate them into high-converting journeys, strong Message-Market-Fit, and effective full-funnel communication. • Technically Ahead: You stay on top of platform developments, algorithm changes, new tools & trends, growth hacks & tactis for the different channels, and continuously develop your channel strategies, testing roadmaps and infrastructure to the next level Bonus Qualifications (these are a plus) • Experience in subscription commerce • Familiarity with complex acquisition funnels and longer customer journeys • Affinity for dogs (personal or professional) Benefits • High-impact role with full ownership over performance marketing and eCommerce - working directly with the founders • Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales • A purpose-driven brand that s reshaping dog nutrition with real product substance and strong community pull • Flexibility that fits you: Whether in our offic...