Head of Paid Social & Search (e-Com/D2C) (m/w/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food - developed with veterinarians and with the goal of enabling every dog to live a long, healthy life. What began as an idea in 2022 is today a rapidly growing e-Com/DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 - now is the perfect time to join. This is a high-impact role where you will take our core performance marketing channels to new heights - owning Paid Social & Paid Search, with a potential path to develop into a Director role and take on additional online channels over time (e.g., CRM, Influencer Marketing, etc.) Tasks • You own our Paid Social & Paid Search channels end-to-end, defining the strategy, setting operational priorities, and managing execution to profitably scale new-customer growth within our subscription-based E-Com/D2C model. • You fully lead the execution engine on Meta by developing a strong creative strategy, managing a high-velocity and high-quality creative production engine with in-house teams and agencies, and continuously improving sales funnels (incl. landing pages) with our Shop team • You manage and develop a high-performing in-house team and external partners, defining clear priorities, responsibilities and further improving workflows, tools, and infrastructure (with a strong focus on AI and automation). • You scale Google to the next level by optimizing campaign setups, ad strategy, and budget allocation, while exploring and testing new funnels for different intent clusters. • You lead a structured channel reporting and qualitative creative analysis, systematically identifying bottlenecks, new sales angles, and growth opportunities and providing clear guidance to the team. • You translate performance, creative, and additional customer insights into clear hypotheses and structured testing roadmaps for media buying, creative production and funnel optimization. • You collaborate closely with cross-functional teams, including Design, Product/Customer Research, Shop, Data/Analytics, other Sales Channels, and Operations, to align priorities and maximize business impact across the funnel. • You are always ahead of platform developments, algorithm changes, best practices in and beyond the dog food market and have a strong eye on the more advanced US & UK markets to generate learnings and testing opportunities. Requirements • You bring 6+ years of experience in the relevant channels, with a strong track record in scaling profitable new-customer growth for E-Com/D2C brands. • You have deep operational and strategic expertise in Meta & Google with end-to-end ownership in previous roles including strategy, budget planning & forecasting, hands-on execution, and performance analysis, with clear accountability for results. • You are analytically strong and always on top of your numbers, combining multiple data sources and attribution models with a strong customer-centric mindset and your commercial/sales expertise. • You are strong in direct-response creative strategy and funnel building (incl. landing pages) and know how to build structured, insight-driven creative testing pipelines to improve message-market fit and conversion along the entire funnel. • You have leadership experience with in-house teams, agencies, and freelancers, plus strong execution, stakeholder management, and project management skills to bring complex projects to live in a fast pace environment. • You have a builder mindset and thrive on creating scalable structures (workflows, reporting routines, infrastructure, and tools). You have experience with AI and automation or a strong drive to become an expert in this field. • You have strong ownership and drive to scale - you take initiative, stay persistent in challenging times, and never stop to find new solutions and creative approaches to unlock further growth. • A Plus: • Experience in subscription commerce. • Experience with additional performance marketing channels • Affinity for dogs, personally or professionally. Benefits • High-impact role with full ownership over performance marketing and eCommerce - working directly with the founders • Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales • A purpose-driven brand that s reshaping dog nutrition with real product substance and strong community pull • Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany - you decide when and where you're most productive • Individual training/certification budget: We actively invest in your growth - because your development is key to our success • Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too • Free HEY HOLY food: Because happy dogs a...