Senior SEA Manager (all genders) Shopping & Apps

Anstellungsdetails Permanent Contract, Full- or Part-Time, Remote or Cologne / D sseldorf / Darmstadt / Berlin Info Who we are We operate the international online marketplaces of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team. We love flexibility! You have the freedom to choose whether you want to work remotely (within Germany) or at one of our offices in Cologne, Darmstadt, D sseldorf, or in our co-working space in Berlin. You decide what works best for you! As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis. Aufgaben Your tasks - this is what awaits you in detail • You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns • You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery • You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey • You design and implement the most effective account structures for our specific business needs • You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories • You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets • You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping • You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis Profil Your profile - this is what we expect from you • Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field • You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs) • You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources • You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights • Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS • You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills • You are fluent in both German(C1) and English(C1), both written and spoken Benefits What we offer • Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, D sseldorf, or our co-working space in Berlin! • Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more • Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling • Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period! • Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances! • Deutschlandticket : We subsidise your train season ticket for more mobility • Employee Discount: You will receive a monthly coupon for Kaufland.de • Free choice of operating system: MacOS or Ubuntu Linux, it's up to you • Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions • T...