Account Executive, Digital Advertising Channel Partnerships

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. Equifax s US Information Solutions (USIS) business unit is seeking a strategic Account Executive - Digital Advertising Channel Partnerships to join our Data-Driven Marketing sales team. The USIS business unit transforms massive consumer and commercial datasets into actionable consumer and commercial risk, identity and fraud, and marketing insights that create a competitive advantage for our customers and open new opportunities. The Data-Driven Marketing team is responsible for solutions that leverage data insights and solutions to attract the right new customers, deliver a positive experience, and deepen existing relationships. From precise audience segmentation to data-driven growth strategy, Equifax helps businesses reach consumers with the right financial profile for products and services. As an Account Executive - Digital Advertising Channel Partnerships, you will drive revenue growth by consulting with businesses in this industry, helping them leverage our unique blend of differentiated data assets and advanced analytics capabilities. This is a client-facing, high-touch, sales role responsible for revenue generation, customer relationship and Equifax engagement within highly complex, strategic accounts. AEs have primary responsibility for their clients, and must orchestrate other Equifax resources efficiently to drive sales and revenue growth of a full solutions portfolio. An ideal candidate will have expertise with consumer marketing data, experience working in AdTech and digital media, and strong direct and partner sales acumen. They will be tasked with protecting existing revenue as well as growing new business. What you will do • Drive Strategic Growth: Own the end-to-end sales cycle to identify, pipeline, and close net-new opportunities while aggressively protecting and growing existing revenue across complex digital advertising and AdTech channel partners. • Act as a Trusted Advisor: Consult deeply with clients to understand their business imperatives, embedding Equifax s differentiated consumer marketing data and identity solutions into their digital ecosystems. • Orchestrate Deal Execution: Lead cross-functional Equifax teams-including pre-sales, solutions, and delivery-to seamlessly execute complex, multi-solution deals and drive maximum customer value. • Own Account Strategy: Develop and execute comprehensive account plans that align your clients' digital growth strategies with Equifax s advanced analytics capabilities. • Navigate the C-Suite: Build and maintain high-trust, strategic relationships with economic buyers, decision-makers, and key influencers within your partner accounts. • Prove ROI: Prepare and conduct compelling quarterly business reviews (QBRs) that demonstrate tangible value, anticipate future needs, and position optimal Equifax solutions. • Manage the Business: Oversee complex pricing negotiations, contracting processes, and ongoing contract compliance to ensure profitable, sustainable partnerships. What experience you need • Education: Bachelor s degree from an accredited university or equivalent work experience. • Proven Sales Excellence: 7-10 years of experience consistently meeting or exceeding quota in an Enterprise Account Executive, Channel Partnership, or Senior Business Development role. • Deep AdTech Fluency: Strong industry expertise in the MarTech and digital media ecosystems, with a deep understanding of programmatic advertising, identity resolution, consumer graphs, and broader digital marketing channels (SEO, SEM, social, display). • Technical Acumen: High proficiency navigating complex digital tools, including CRM systems (e.g., Salesforce), marketing automation platforms, and data analytics dashboards. • Executive Presence: Demonstrated ability to build relationships, present compelling data-driven value propositions, and negotiate complex agreements with C-level stakeholders. • Strategic Agility: A highly adaptable mindset with the ability to stay ahead of the rapidly evolving advertising landscape, learning new technologies and pivoting sales strategies as market trends shift. What would set you apart • Product Knowledge (Marketing Data): Proven experience directly selling complex consumer or business marketing data. You understand how to position highly targeted datasets-such as SKU-level consumer purchasing data, B2B firmographics, or advanced audience segments-to drive campaign ROI. • Relentless "Hunter" DNA: You are a notoriously resilient, proactive, and consultative seller. You don't just manage accounts; you aggressively hunt for new revenue streams, scale partnerships, and thrive in a high-performance, quota-driven environment. • Omnichannel Fluency: A strong understanding of how data flows across diverse advertisi...