Ad Monetization Manager

Leadtech is a fast-growing mobile and web apps company with a diversified portfolio across non-gaming verticals: lifestyle, health & wellness, productivity, and utilities. We are looking for an Ad Monetization Specialist who brings the analytical rigor and optimization mindset from the gaming world to elevate the performance of our advertising stack across mass-market consumer applications. This role is key to maximizing ad revenue through the strategic management of mediation, waterfalls, floor prices, and ad network relationships, working closely with the Product, UA, and Data teams. KEY RESPONSIBILITIES Ad Mediation & Waterfall Management • Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager). • Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM. • Evaluate and onboard new ad networks and programmatic demand. Revenue Analysis & Optimization • Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share. • Run cohort analyses and A/B tests on ad formats, frequencies, and integrations. • Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude). Ad Format Strategy & Advertising UX • Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC. • Ensure the right balance between ad monetization and user experience, reducing ad-induced churn. • Collaborate with Product to properly integrate ad placements into the user flow. Partner Relations & Negotiation • Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.). • Negotiate guaranteed deals and header bidding arrangements with strategic partners. • Stay up to date on programmatic market trends and policy changes (ATT, privacy). Compliance & Inventory Quality • Ensure compliance with App Store, Google Play, and individual ad network policies and guidelines. • Implement brand safety measures, ad quality filters, and advertising inventory review processes. Requirements Experience & Education • 3+ years of experience in mobile app advertising monetization. • Demonstrable gaming experience (mandatory requirement): knowledge of waterfalls in F2P games, rewarded ad management, and mixed monetization logic (IAP + Ads). • Demonstrated experience in or transition to non-gaming apps (lifestyle, health, utilities, tools). • Degree in Marketing, Engineering, Statistics, Economics, or a related field. MBA or programmatic advertising training is a plus. Technical Knowledge • Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob. • Familiarity with monetization SDKs and their integration (iOS / Android). • Advanced data analysis skills: SQL, BigQuery, or Looker is a strong plus. • Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting. • Understanding of the programmatic ecosystem: DSPs, SSPs, PMPs, Open Auction. Skills & Competencies • Strong data-driven and experimentation mindset: A/B testing culture and evidence-based decision-making. • Ability to manage multiple apps and verticals simultaneously. • Collaborative profile: cross-functional work with UA, Product, Data Engineering, and Finance. • Proactivity and ownership: ability to identify opportunities and execute them autonomously. • C1 English required for communication with international partners. NICE TO HAVE • Experience with MMPs (AppsFlyer, Adjust) and ad revenue attribution. • Knowledge of RevenueCat and hybrid monetization logic (subscriptions + ads). • Experience in high-volume freemium apps (>1M DAU). • Familiarity with GDPR, TCF 2.x, and consent management platforms (CMP). • Experience at a portfolio company managing multiple apps or a mid-to-large-sized publisher. Benefits WHY LEADTECH • Diversified app portfolio with millions of active users in a high-growth non-gaming vertical. • Mature data infrastructure: BigQuery, Looker, AppsFlyer, and a proprietary analytics stack for fast decision-making. • Experimentation culture: real autonomy to propose and ship changes in production. • International team, dynamic environment, and the opportunity for direct P&L impact. • Competitive compensation package + benefits (flexible hours, health insurance, training). • Growth and career development • At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. • Work-Life balance • Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! • Comprehensive benefits • Competitive salary, full-time permanent contract, and top-tier private ...