Amazon Brand Development & Launch Manager

Are you an Amazon expert with a passion for creating and scaling winning products? Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions. If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you. Key Responsibilities • Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization. • Develop and execute standardized, scalable launch SOPs. • Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews. • Collaborate closely with product development, creatives, and operations teams to bring products to market effectively. • Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis. • Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking. • Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle. • Monitor products performance daily, making agile adjustments to improve KPIs. • Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast. • Plan inventory based on launch timelines, velocity estimates, and restock strategies. • Conduct detailed post-launch analysis to extract insights and apply them to future launches. • Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts). • Support and mentor internal team members on launch best practices and innovation. What Were Looking For • 4+ years of Amazon experience, ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche. • Strong Brand Management skills. • Proven success in bringing new products from concept to profitability. • Deep understanding of Amazon visuals, SEO, keyword ranking, and listing optimization. • Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout, etc. • Strong project management and cross-functional collaboration skills. • Analytical mindset with the ability to turn data into action. • Excellent written and verbal communication skills. • Comfortable in a fast-paced, results-driven environment. • Strategic thinker with an entrepreneurial mindset and high ownership. Key Performance Indicators (KPIs) • Speed from concept to launch (goal: 1-3 months per product). • Sales velocity and keyword ranking achieved in first 30-60 days post-launch. • Number of successful launches. • Initial review generation and conversion rate performance. • Ongoing sales growth and performance improvements of existing products. • Inventory accuracy and stock availability during launches. What We Offer • Flexible Working Hours We care about results, not your 9 to 5. • Remote-First Culture Work from wherever you feel most productive. • Startup Energy Fast-paced, collaborative, and full of opportunities to grow. • Paid Time Off Because rest fuels innovation. • Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality. • Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference. Originally posted on Himalayas