Brand Design Lead

PandaDoc's Brand Studio is looking for a Brand Design Lead to join our team of creatives. We're evolving how PandaDoc shows up in the world - bolder, more cinematic, more human - and this role is central to making that real. You'll own the visual execution of our brand across key brand moments: out-of-home, events, integrated campaigns, and the big creative swings that define how the market sees us. This is a senior IC role. You'll concept, design, and art direct across a broad range of channels and mediums - bringing sharp creative thinking to brand campaigns while staying hands-on with execution. You're the kind of designer who can set the visual direction for a campaign and then see it through to final delivery. You're also fluent in AI-powered design tools and excited about building processes that increase creative velocity, volume, and quality without sacrificing craft. You've designed across a broad spectrum of channels, mediums, and placements - OOH, digital, events, paid social, and beyond - and you know how to flex your thinking for each one. You'll work as a peer to other Brand Studio leads, collaborating closely on visual identity, campaign creative, and cross-functional projects - reporting directly to the Creative Director on the Brand Studio team, which sits within Corporate Marketing. In this role, you will: • Lead brand campaigns: Own the visual direction for our brand campaigns - integrated campaigns, out-of-home, events, experiential activations, and beyond - from brief through final delivery. You concept, design, and set the visual creative across a broad range of channels and mediums. You understand how a brand idea lives on a billboard, a trade show floor, and a paid social feed - and what each one needs to land. • Collaborates across disciples: Partner with copywriters, video and motion creatives, and marketing stakeholders to bring integrated ideas to life. You give direction as clearly as you take it. • Contribute to visual identity: Partner with Brand Studio leadership on the evolution of PandaDoc's visual identity - typography, color, composition, photography direction, and design system guardrails. You're a steward of the brand, not just an executor of it. • Maintain quality and consistency: Review brand creative across the team and ensure everything going out the door reflects the standard we're building toward. • Build AI-powered design processes: Identify and implement AI tools that increase design output and creative velocity - from automating repetitive production tasks to exploring generative tools that accelerate concepting and iteration. You're not replacing craft with AI; you're using it to protect time for the work that actually requires it. About you: • You embody our EPIC values: you push for Excellence in craft and concept, find Purpose in building a brand people recognize and trust, embrace Innovation by bringing unexpected creative thinking to every brief, and build Collaboration across Brand Studio, Marketing, and beyond. • You'll report into the Creative Director on the Brand Studio team, which sits within Corporate Marketing. • You lead with ideas. High caliber design matters, but concepting is where you start. Your portfolio shows original thinking across channels, not just polished production. • You're fluent in campaign creative. You know how an idea lives across OOH, digital, social, and events - and you know where each medium needs something different. • You're comfortable with ambiguity. Brand is evolving here, and you're energized by that - not waiting for a complete style guide before you do good work. • You care about the details without losing the big picture. Kerning matters. So does whether the concept actually lands. • You give and receive creative feedback well - and you don't stop there. You use performance data, campaign learnings, and post-mortems to understand what's working and bring that thinking back into the next brief. Qualifications: • 6+ years of brand or visual design experience, with a portfolio demonstrating strong campaign concepting and execution • Proven experience designing across a broad range of channels and placements - print media, OOH, digital, events, paid social, brand campaigns, and more. You're not a specialist in one format; you're fluent across all of them. • Strong visual sensibility - you can direct photography, establish tone, and give feedback that makes work sharper • Expertise in Figma, Adobe Illustrator, Photoshop, and the broader Adobe Creative Suite • Expertise with design systems and brand governance - you've helped evolve a visual identity, not just execute within one • Proficiency in AI design tools and the ability to apply them to real production workflows - accelerating output without compromising craft • Proficiency in digital user experiences - landing pages, web, email • Experience working in-house at a B2B SaaS or tech company (agency experience considered with strong brand por...