Country Manager – Coins EU

About Coins EU Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused Country Manager to lead our operations and growth in the EU. Role Summary As Country Manager, you will serve as Coins EU s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments. Key Responsibilities • Market Strategy & Expansion • Define and execute Coins EU s go-to-market strategy for key EU countries • Identify and prioritize market opportunities across user segments (retail, OTC, merchant) • Support expansion into new jurisdictions in alignment with product and compliance readiness • Business Growth & Partnerships • Drive user acquisition and retention through localized campaigns and partnerships • Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations • Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users • Operational Execution • Oversee daily operations in the region, ensuring high service quality and efficiency • Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience • Track and report on KPIs, market performance, and operational bottlenecks • Leadership & Representation • Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings) • Act as a cultural and strategic bridge between EU operations and global HQ • Lead, mentor, and grow a local cross-functional team as needed Requirements • Based in the EU with authorization to work in the region • 5+ years of leadership experience in fintech, digital assets, financial services, or tech • Proven track record in launching or scaling products across EU markets • Familiarity with European financial services regulation and competitive landscape • Excellent interpersonal and stakeholder management skills • Fluent in English; additional EU languages are a strong plus Preferred Qualifications • Background in commercial operations, business development, or general management • Experience in crypto exchanges, digital wallets, neobanks, or payment systems • Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure • Experience building and leading distributed teams Originally posted on Himalayas