Creative Project Manager (YouTube+ Short-Form Distribution) - Remote

At Novakid, we are on a mission to build the world s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4-12 across Europe and Asia. About the role We are building a new interactive entertainment project for families (parents + children) - with YouTube as the main platform and content home. Short-form content (TikTok, Instagram Reels, YouTube Shorts) will serve as the acquisition engine: hooks, teasers, cliffhangers, and emotional moments designed to drive viewers to the main YouTube episodes. You will own the creative direction for both long-form and short-form - ensuring every piece of content works together as a system, not separately. Before we invest in full production, we will first test concepts using short-form content to measure audience demand, engagement, and intent to watch longer episodes. Cultural & Audience Insight • Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market • Anticipate cross-cultural interpretation, humor, and sensitivity • Keep Novakid relevant to real parent conversations, not marketing narratives What you have done before (real experience we need) • You have concepted and led production of long-form YouTube content (8-20+ min) - episodic, story-driven, with clear hooks and payoff. • You have successfully repurposed long-form content into short-form trailers/teasers that drove measurable traffic back to YouTube. • You have tested content concepts using only short-form (TikTok, Reels, Shorts) before investing in full episodes - and can show examples of how you made that decision. • You understand YouTube organic metrics (CTR, retention, AVD) and short-form metrics (completion rate, shares, comments) - and how they relate. • You have worked on projects with participatory or community elements (even simple ones like comments shaping next steps). Key responsibilities • YouTube first: Everything starts with the long-form episode. Short-form serves it, not the other way around. • Test fast: Use short-form to validate concepts before building full episodes. • Own the creative vision from title/thumbnail to final frame of each episode. • Collaborate with production teams but stay responsible for viral instincts and audience psychology. • Analyze performance across both formats and iterate quickly. Requirements Must-have qualifications • Portfolio with long-form YouTube content you concepted (show retention, CTR, or growth if possible). • Proven ability to drive traffic from short-form to long-form (examples required). • Deep understanding of TikTok, Reels, and YouTube Shorts as acquisition tools, not standalone entertainment. • Obsessed with hooks, pacing, cliffhangers, and payoff. • Strong interest in parenting, family dynamics, or human stories involving children Requirements: • Experience leading video projects from concept to final delivery. • Experience with family, parenting, or kids content. • Basic editing or thumbnail design sense. • Experience building a YouTube channel (other Social Media channels) from zero. • C1 level English We offer: • Opportunity to work in an innovative, fast-growing edtech company. • A creative and collaborative work environment. • Comprehensive professional development and leadership growth opportunities. • The chance to have a meaningful impact on the lives of young learners around the world. • 100% Remote work • Unlimited holidays • Bonuses and stock options Highlights Originally posted on Himalayas