Customer Marketing Manager

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients systems, departments and sites. We provide an open technology platform that s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it? Purpose of the role The Customer Marketing Manager is a strategic and commercially driven leader responsible for driving growth, retention, and innovation across Keyloop s Marketing Services offering. You will lead the Marketing Account Management and Paid Social teams across all markets, ensuring the successful delivery and continuous optimisation of multi-channel marketing solutions. With ownership of new business development across PPC, SEO & AI search, social media advertising and website development, you will identify opportunities to expand customer investment, lead high-impact pitches, and shape tailored strategies that deliver measurable results. This role plays a critical part in embedding AI-led thinking across our services, enhancing performance, improving efficiency, and ensuring our customers remain competitive in an evolving digital marketing landscape. Alongside growth, you will drive a strong focus on customer retention, building long-term partnerships through clear value demonstration, performance insight, and proactive strategic direction. Role & Responsibilities Strategic Oversight • Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention • Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability • Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives • Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams Team Leadership & Management • Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment • Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives • Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels Business Development • Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close • Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader • Support market expansion by adapting strategies to regional opportunities and customer needs Cross-Functional Collaboration • Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives • Ensure seamless integration between marketing services and Keyloop s Fusion ecosystem to maximise customer value • Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes Performance Metrics & Reporting • Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency • Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact • Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities • Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making Skills / Knowledge & Experience • 5+ years experience in digital marketing and customer marketing management, ideally within automotive, technology, or agency environments • Demonstrated success in driving growth across multi-channel marketing strategies, including SEO & AI Search, PPC and social media advertising • Strong commercial acumen, with experience identifying and converting new business opportunities and growing existing accounts • Deep understanding of digital campaign strategy, optimisation, and performance marketing, with a data-led approach to decision-making • Proficient in key marketing and analytics platforms (e.g. GA4, Meta Ads Manager, Semrush), with the ability to translate data into actionable insight • Excellent leadership skills with experience in managing and developing ...