Demand Generation Manager (Content and Growth)

Do you want to work for a fantastic company? Then read on... Job Summary Demand Generation Manager (Content & Growth) Build the marketing engine. Create the story. Drive the growth. FORGE isn't looking for someone to simply run campaigns-we're looking for someone to build the growth engine behind them. As our Demand Generation Manager, you'll operate as a Growth Marketing Manager, owning the strategy, execution, and content that turns business priorities into pipeline. From shaping messaging and creating compelling marketing assets to launching multi-channel campaigns and optimizing performance, you'll have end-to-end ownership of how we attract, engage, and convert buyers. This is a hands-on builder role for someone who thrives on creating, testing, and improving. You'll wear multiple hats-campaign strategist, content creator, storyteller, and growth marketer-working closely with Sales, Product, and Marketing to bring ideas to life and deliver measurable business results. One day you might be writing the landing page for a new product launch. The next, you're building an AI-powered email campaign, creating a product explainer video, developing sales enablement content, or analyzing campaign performance to improve conversion rates. If you enjoy turning ideas into action and seeing the direct impact of your work, you'll feel right at home here. AI is an essential part of how we work. We believe the best marketers use AI to move faster, uncover insights, improve quality, and spend more time solving meaningful problems. If you're excited about leveraging AI to create smarter campaigns and better buyer experiences, you'll have the opportunity to help shape how modern marketing is done at FORGE. What You'll Build As our Demand Generation Manager, you'll own the marketing programs and content that fuel growth. You'll: Build and execute integrated demand generation campaigns across email, digital, webinars, outbound, social, partner, and Microsoft ecosystem channels. Create compelling marketing assets-including landing pages, website content, product messaging, sales collateral, case studies, and campaign materials-that engage buyers and support revenue growth. Develop clear, value-driven messaging that transforms product capabilities into stories customers understand and act on. Partner with Sales to identify target accounts, align campaigns, and generate qualified pipeline. Optimize the buyer journey by improving conversion rates from lead to MQL to SQL through testing, data, and continuous refinement. Produce and coordinate engaging product videos, including concept development, scripting, and production support. Use AI every day to accelerate content creation, research audiences, generate campaign variations, and improve marketing performance while maintaining quality and brand standards. Build repeatable AI-powered workflows, prompts, and processes that help the marketing team work smarter and faster. Execute A/B testing across messaging, creative, offers, and channels to continually improve campaign performance and ROI. Manage campaign execution within marketing automation platforms such as Dynamics 365, HubSpot, or similar platforms while partnering with Revenue Operations on lead scoring, attribution, and lifecycle management. Support webinars, events, partner programs, and follow-up campaigns that generate engagement and pipeline. Collaborate across Marketing, Sales, Product, and Services to continuously improve messaging, campaigns, and the customer buying experience. What Success Looks Like In this role, success means you will: Build campaigns that consistently generate qualified pipeline and measurable business impact. Create marketing content that helps prospects understand the value of FORGE and accelerates buying decisions. Improve conversion rates throughout the marketing funnel using data, experimentation, and continuous optimization. Increase marketing efficiency by incorporating AI into daily workflows while maintaining exceptional quality. Strengthen alignment between Marketing and Sales through effective campaigns, messaging, and shared pipeline goals. Continuously improve the buyer experience by delivering relevant, engaging, and high-performing marketing programs. You're a Great Fit If You... Love building things instead of simply managing them. Enjoy creating both strategy and execution-not just one or the other. Can translate technical products into messaging that resonates with customers. Use AI as part of your everyday workflow to create smarter, faster, and more effective marketing. Are energized by data, experimentation, and continuous improvement. Thrive in a collaborative, fast-moving environment where your work has visible business impact. Qualifications Required 4-7 years of experience in Demand Generation, Growth Marketing, or B2B SaaS Marketing. Proven success executing integrated, multi-channel demand generation campaigns. Strong content ...