Demand Generation Specialist

Demand Generation Specialist Role Overview BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences. This role is ideal for someone who: • Is an expert at hands-on execution • Can collaborate on strategy, then independently ship • Understands how B2B and B2C motions differ across email, CRM, and SMS • Works closely with a Social Media Manager to align messaging and timing You will partner with leadership on direction and priorities, then own execution end-to-end. About BlackBox Strategies BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels-bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients. Location Remote | Open to global candidates (U.S. business hours required) Key Responsibilities Cold Email & Outbound Execution • Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent Lifecycle & Marketing Email (B2B + B2C) • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Use HubSpot Marketing Hub and/or Mailchimp SMS Marketing (Nice to Have) • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) • Experience with platforms such as Twilio or similar is a strong plus • Coordinate SMS timing with email and social campaigns Cross-Functional Collaboration • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing • Share outbound insights to inform social and content strategy • Partner with leadership on ICPs, testing priorities, and iteration Requirements • Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles • Direct experience executing (not just overseeing) email and CRM campaigns • Experience supporting both B2B and B2C audiences • Strong understanding of deliverability, segmentation, and channel tradeoffs • Clear written communicator with a bias toward execution • Comfortable operating with high-level direction in a fast-moving environment Benefits • Competitive compensation • Flexible, fully remote work environment • Opportunity to directly influence pipeline and revenue • Close collaboration with strategy, social, and GTM leadership • Exposure to modern outbound, CRM, and AI-enabled workflows Originally posted on Himalayas