Digital Analytics Associate (University Communications)

We are seeking aDigital Analytics Associate(Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications. This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university. Specific Duties & Responsibilities • Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter. • Serve as a subject matter expert for multiple communications vehicles. • Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases. • Conduct interviews, research, and information gathering. • Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations. • May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff. • May negotiate with vendors. • Provide editorial oversight and review of communications vehicles for the designated area. • Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department. • Serve as the primary contact with vendor agencies. • Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities. • Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools. • In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants. • Measure and analyze campaigns and/or project data and make adjustments to maximize ROI. • Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner. • Drive implementation of best practices through all paid and unpaid channels. • Organize marketing promotional events and ensure prompt delivery of materials and merchandise. • Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc. • Lead website strategy and related needs including management of associated vendor(s) as applicable. • Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations. • Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps. • Manage and monitor area budgeting and forecasting. • Collaborate with peers to share learnings and help cross-promote programs as applicable. • May oversee the work of support staff in the unit or others with related responsibilities. • Other duties as assigned. In addition to the duties described above • Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution. • Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis. • Leverage AI and automation tools to support reporting and advance monitoring capabilities. • Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables. Minimum Qualifications • Bachelor's Degree in a related field. • Four years of related experience. • Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula. Preferred Qualifications • Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb. • Strong familiarity with AI capabilities, data visualizations, and dashboards. Technical Skills & Expected Level of Proficiency • Campaign Management - Intermediate • Communications Planning - Intermediate • Content Marketing - Intermediate • Digital Communications - Developing • Editing - Intermediate • Editorial Research - Intermediate • ...