Digital Lead Generation Specialist

The Digital Lead Generation Specialist is responsible for the end-to-end strategy of acquiring and qualifying prospects to fuel our client s expansion. The ideal candidate will integrate digital marketing best practices with rigorous data analysis to refine targeting and maximize conversion rates across all digital touchpoints. Job Responsibilities • Automate & Streamline: Implement best-in-class tools to refine lead capture workflows and system integrations • Analyze & Adapt: Monitor key performance indicators (KPIs) to evaluate campaign health and refine tactical execution • Collaborate for Conversion: Align with internal teams to ensure high-quality lead delivery and proactive follow-up • Strategic Campaign Management: Spearhead multi-channel campaigns-including SEM, Social, Email, and SEO-while incorporating emerging AI-driven tactics • Technical Proficiency: Manage the technical lifecycle of a lead, from initial capture to CRM routing, to ensure a frictionless sales experience Requirements • Multi-Channel Strategy: 3-5 years of experience designing and executing integrated outreach campaigns across Google Ads, Social Media, SEO/AIO, and Email Drip sequences • Marketing Automation: Expert proficiency in leveraging digital tools and CRM integrations (e.g., HubSpot, Salesforce, Zapier) to automate lead capture and streamline data workflows • Data-Driven Optimization: Strong analytical skills with a proven ability to interpret campaign metrics, monitor KPIs, and pivot tactics to maximize ROI • Sales & Marketing Alignment: Demonstrated success in collaborating across teams to manage lead scoring, seamless handoffs, and follow-up protocols that increase conversion rates • Strategic Agility: Proactive in adopting emerging technologies and AI Optimization (AIO) trends to continually refine and future-proof lead generation efforts Minimum Technical and Work Environment Requirements: • Internet Connection: • Primary internet connection with a minimum speed of 15 Mbps. • Backup internet connection with at least 10 Mbps. • Backup connection must be capable of supporting work during a power outage. • Primary Device: • Desktop or laptop equipped with at least: • Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor. • A minimum of 8 GB RAM. • Backup Device: • Must meet or exceed the performance of an Intel Core i3 processor. • Must be functional during power interruptions. • Peripherals and Workspace: • A functioning webcam. • A noise-canceling USB headset. • A quiet, dedicated home office space. • A smartphone for communication and verification purposes. Benefits Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best. Originally posted on Himalayas