Director, Events

At Varicent, we re not just transforming the Sales Performance Management (SPM) market-we re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here s why you ll thrive at Varicent: • Innovate with Purpose: Build impactful solutions for customers worldwide. • Join Excellence: Work in a diverse, collaborative, and innovative team. • Shape the Future: Lead in redefining revenue optimization. • Grow Together: Unlock your potential in a supportive environment. Join us at Varicent-where your talent and ambition meet limitless opportunities for success! Director, Events Job Overview We are looking for an experienced and strategic Director, Events to lead our corporate event strategy, execution, and team management. This role will own and manage Varicent's events program across company-hosted events, including in-person and virtual events, third-party conferences, trade shows, and regional events. This role is responsible for the full event lifecycle, from building the events roadmap and planning each event through execution, follow-up, and reporting. This role leads the event function by providing clear direction, coaching, and hands-on support to ensure the team delivers high-quality events on time and within budget. Success in this position means delivering well-organized, brand-aligned events that support business goals such as awareness, engagement, meetings, pipeline impact, customer loyalty, and partner engagement. Key Responsibilities • Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events. • Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue. • Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience. • Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement. • Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports. • Manage all event logistics depending on the event, including registration, communications, agendas, speakers, presentations, signage, booth materials, giveaways, shipping, staffing, travel, venues, food and beverage, audio/visual needs, production, lead capture, and follow-up. • Manage trade show participation, including booth planning, booth setup, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture. • Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up. • Ensure each event is professional, well-organized, accessible, and aligned with company brand standards. • Build, manage, and track event budgets across assigned events and the broader events portfolio, including forecasts, estimates, invoices, purchase orders, payment status, budget changes, and final expenses. • Identify opportunities to reduce costs, improve value, and increase event impact without reducing event quality. • Find, evaluate, negotiate with, and manage event vendors and partners, including venues, audio/visual providers, production companies, event agencies, registration platforms, webinar platforms, speakers, shipping providers, and other event partners. • Negotiate and manage major Statements of Work, Service Level Agreements, contracts, and vendor change requests, including changes to scope, timelines, costs, deliverables, approvals, and documentation. • Work with Legal and Finance to support contract review, vendor onboarding, purchase orders, invoices, payment timelines, and compliance requirements. • Establish event operating models, standards, playbooks, templates, checklists, budget trackers, reporting formats, and measurement frameworks that make events easier to plan, execute, compare, and improve. • Define, track, and report on event success metrics, including re...