Director, Growth & Customer Acquisition

Director, Growth & Customer Acquisition Growth & Customer Acquisition | Parallels Own the growth engine. Drive the future of customer acquisition We are looking for an experienced Director, Growth & Customer Acquisition to lead the next evolution of customer growth at Parallels. This role owns the strategy, execution, and business performance of Parallels' net-new growth engine, B2C, including customer acquisition, lead generation, pipeline creation, funnel optimization, conversion performance, and demand creation across both self-serve and sales-assisted customer journeys. The Director, Growth & Customer Acquisition will be accountable for driving sustainable growth in net-new customers, acquisition revenue, qualified pipeline, conversion performance, and overall growth efficiency across the Parallels portfolio. This is a strategic, hands-on leadership role for someone who combines strong business acumen, growth expertise, and operational excellence. You are equally comfortable discussing growth strategy with executives, coaching leaders, evaluating acquisition economics, reviewing funnel performance, designing experimentation frameworks, and diving into data to uncover growth opportunities. You will lead a multi-disciplinary growth organization responsible for Organic Growth (SEO & GEO), In-Product Growth, Outbound marketing (email), Appstore, Affiliate Marketing, and Cart & Conversion Optimization. You will also partner closely with the Paid Media organization to ensure all acquisition channels contribute effectively toward shared growth objectives. Your team is global and works across multiple time zones, so comfort with remote work and asynchronous collaboration is critical. Understanding SaaS, subscription businesses, ecommerce, growth experimentation, AI-driven discovery, and product-led growth models will be a strong advantage. Why This Role Matters Customer acquisition is one of the most important drivers of long-term growth at Parallels. As customer discovery and buying behavior continue to evolve, growth can no longer be driven by isolated channels operating independently. Winning requires a coordinated acquisition strategy that connects discovery, demand generation, product experience, partnerships, conversion optimization, and experimentation into a unified growth engine. Customers increasingly discover products through traditional search, AI-powered discovery platforms, partner ecosystems, product experiences, referrals, digital commerce journeys, and sales-assisted buying processes. The companies that succeed will be those that create seamless acquisition experiences across every stage of the customer journey. This role exists to help Parallels build and scale a modern growth engine that drives net-new customers, generates qualified demand, creates pipeline for Sales, and continuously improves the customer journey from discovery through conversion. What You Will Do Own Net-New Customer Growth • Own net-new customer acquisition performance across the Parallels portfolio. • Be accountable for acquisition growth, lead generation, pipeline contribution, conversion performance, and contribution to revenue and bookings targets. • Develop annual and quarterly growth strategies aligned with company objectives. • Forecast performance, identify risks and opportunities, and communicate progress to executive leadership. • Allocate resources and investments across acquisition channels to maximize business impact. • Establish clear growth KPIs and operating rhythms focused on business outcomes rather than channel-specific metrics. • Drive alignment between growth investments, acquisition performance, and company growth objectives. Lead the Growth Organization • Lead managers and specialists responsible for Organic Growth (SEO & GEO), In-Product Growth, Outbound marketing (email), Appstore, Affiliate Marketing, and Cart & Conversion Optimization. • Build alignment across acquisition functions to maximize overall business performance rather than individual channel success. • Develop talent, establish accountability, and foster a culture of experimentation and continuous improvement. • Define organizational priorities, operating models, and future hiring plans as the growth organization evolves. • Balance strategic leadership with hands-on involvement in key growth initiatives and business decisions. • Build a high-performing team that combines growth strategy, channel expertise, experimentation, and operational excellence. Build the Demand & Lead Generation Engine • Partner closely with Sales, Product Marketing, Revenue Operations, and Analytics teams to build and scale a predictable lead generation engine. • Drive the acquisition of qualified leads and pipeline opportunities across SMB, mid-market, enterprise, channel, and strategic partner segments. • Develop acquisition programs that support both self-serve growth and sales-assisted customer acquisition. • Improve lead qu...