Director of Product Marketing & Commercialization

Enterprise Health is the workforce health platform used by complex organizations to manage employee health, occupational health, compliance, clinical workflows, and workforce readiness at scale. Our customers include health systems, large employers, government agencies, and enterprise occupational health programs, where workforce health is operational infrastructure, not a back-office function. We bring the longitudinal employee health record, clinical workflows, compliance automation, interoperability, and natively embedded AI through Ozwell into one platform built for the complexity of modern workforce health. We are building the category of Enterprise Workforce Health and Readiness. We are private equity backed and professionalizing how we build product, market, sell, and commercialize. This role joins at a defining moment. About the Role Enterprise Health is hiring a Director of Product Marketing & Commercialization to own how our products win in the market. You will turn product capability into market clarity, sales confidence, customer proof, and revenue impact. This role reports to the CMO and operates as the commercial bridge between Product, Sales, Customer Success, and Marketing. It carries the seniority and authority to drive cross-functional commercialization, even though it does not manage people at the outset. This is a hands-on, individual contributor role. There is no product marketing team beneath you. You will personally create the work: positioning, messaging, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product copy. You will work directly with the CMO, CEO, CPO, CRO, Sales, Customer Success, Product, and R&D. The visibility is high and the accountability is real. A central focus is commercializing our AI, delivered through Ozwell. This is a real commercialization mandate: positioning, packaging support, launch planning, sales enablement, adoption messaging, customer proof, and expansion support. It is a revenue responsibility, not a talking point. B2B healthcare technology experience is required. You do not need to have worked in occupational health specifically, but you must be able to quickly understand a regulated, workflow-heavy healthcare category with complex buyers and long sales cycles. You should already understand healthcare buyers, clinical and operational workflows, compliance, data governance, and multi-stakeholder buying committees well enough to contribute in your first weeks. What You Will Own • Own product positioning and messaging across the Enterprise Health platform and Ozwell AI • Lead category positioning, defining how Enterprise Health frames and owns its space in the market • Lead go-to-market and commercialization planning for AI and future product modules • Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams • Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions • Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling • Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms • Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales • Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness • Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities • Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals • Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates • Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations • Help build a repeatable commercialization operating model for Enterprise Health Required Qualifications • Required: experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software. General healthcare marketing experience alone is not sufficient....