Director of Revenue Operations

Ready to make a real impact on global health and wellness care? Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries. In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform. We re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together. Important notice to our applicants and job seekers: We've become aware of fraudulent messages impersonating Practice Better's recruitment team. Please note: • Practice Better will never ask for payment, banking details, or personal financial information at any stage of the hiring process • All official communication comes from @practicebetter.io email addresses • We will never ask you to purchase equipment, software, or gift cards • We will never conduct interviews solely via text message or WhatsApp If something feels off, trust your instincts. Verify any suspicious outreach by contacting us directly at [email protected] before taking any action. Thank you for helping us keep our hiring process safe and transparent. Position Summary We are looking for a Director of Revenue Operations to join our growing team. In this role, you will own the systems, data, and processes that power our go-to-market engine, connecting Marketing, Sales-assist, Customer Success, and Payments into a single, insight-driven revenue motion. The ideal candidate is a structured systems thinker who is equally comfortable building a board-ready forecast and rolling up their sleeves to clean attribution logic or rationalize a bloated tech stack. Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada. What You ll Be Doing Revenue Architecture & Forecasting • Own the integrated GTM plan, quota models, and annual budgeting process in close partnership with the VP, Finance • Build and maintain board-level forecasting for Subscription, Payments, and Add-On products, tying marketing pipeline and churn drivers to ARR • Deliver blended revenue forecasts with 5% variance and produce scenario-based models that inform decisions to scale toward 2-3x current ARR Tech Stack & Data Operations • Audit the full revenue tech stack (HubSpot, marketing-automation, payments platform, product analytics, BI) and maintain a rolling optimization roadmap • Automate lead-to-cash, renewal, and expansion workflows; own data cleanliness, attribution logic, and compensation engines • Rationalize GTM tool spend and lead consolidation initiatives that reduce cost without sacrificing capability Funnel & Pipeline Management • Map and instrument the PLG sales-assist expansion funnel; create common definitions, SLAs, and stage-conversion dashboards • Stand up and maintain PQL scoring models, routing highest-intent signals to SDRs with a PQL SDR SLA of under 5 minutes • Drive MQL SQL and SQL Closed-Won conversion rate improvements of 3 percentage points each year Insights & Experimentation • Partner with Marketing on pricing and packaging tests, with Product on usage-to-revenue insights, and with Payments on take-rate optimization • Roll out self-serve dashboards across GTM functions, targeting >80% weekly active usage by GTM leaders • Define OKRs, reporting cadences, and playbooks so Growth, Marketing, and CX operate from a single source of truth What You Bring • 5-8+ years in Revenue Operations at high-growth SaaS companies operating between $30-100M ARR, or demonstrable experience scaling revenue through that stage • Mastery of modern GTM stacks: HubSpot or SFDC, marketing-automation, product-led analytics, BI, CPQ, and subscription billing • Proven track record of turning noisy data into board-quality forecasts and unlocking double-digit efficiency gains across funnel stages • Experience supporting pricing and packaging migrations and new revenue streams (embedded payments, usage-based, or add-ons) • Strong communication and collaboration skills, with a bias for clarity and action • Analytical, curious, and adaptable-you seek solutions, not perfection • Comfortable operating in a fast-moving, remote, growth-stage environment Bonus Points • Experience in a PLG or product-assisted sales motion • Familiarity with embedded payme...