Global Content & Thought Leadership Lead (Sr. Manager or Director) - Remote US o
AECOM
About This Role
In this role, you are a senior content leader, editor and strategic thinker with a deep understanding of the issues shaping AECOM s clients agendas and the global infrastructure industry. Working with the global head of marketing, global marketing leadership team, business leaders and subject matter experts you will define and deliver a cohesive global content and thought leadership strategy that strengthens our brand, supports growth priorities and elevates the AECOM voice worldwide.
You will lead the development of high impact, insight driven content across flagship research, executive thought leadership, and across digital platforms - ensuring our ideas are distinctive, relevant and activated across channels. Central to the role is translating complex expertise into compelling narratives that influence clients, build trust and reinforce our leadership in the market.
This position will offer flexibility for primarily remote work schedules and can be based from a variety of locations in the US or UK.
Key responsibilities
Content strategy and thought leadership
• Working in partnership with the marketing leadership team you will devise and lead a global content and thought leadership strategy aligned to brand positioning, enterprise strategic growth priorities, and client needs, with a clear editorial vision and measurable outcomes.
• Serve as editorial lead on complex, high profile, multi author content - including flagship research (e.g. Future of Infrastructure), brand narratives, messaging frameworks and presentations.
• Partner with senior leaders across the business to identify priority themes, points of view, and opportunities to drive relevance, differentiation and spark discussion in the industry.
• Input thought leadership perspectives into broader corporate and marketing strategy discussions, ensuring content is an engine for brand and growth.
Editorial governance and planning
• Chair and coordinate the Global Editorial Committee, owning the global editorial calendar on Monday.com and leading structured planning through regular forums and reviews.
• Confirm that all content meets agreed editorial standards, tone of voice and quality benchmarks prior to publication.
• Maintain the established content governance framework for AECOM Insights
• Oversee prioritization, resourcing, and sequencing of content to maximize impact and reuse across regions, sectors and channels.
People and team leadership
• Lead the global content and thought leadership function providing leadership and guidance to all writers in AECOM.
• Lead, mentor and develop a high performing in house team of two talented writers and editors, setting clear objectives, standards and development plans.
• Provide editorial direction, coaching and feedback to build consistency, confidence and craft across the team s output.
• Manage external freelancers and agencies as required, ensuring seamless integration with in house capabilities and consistent quality.
Content development and execution
• Write and edit senior level thought leadership content that reinforces AECOM s expertise, supports enterprise critical pursuits and elevates the client experience.
• Research emerging trends and campaign related topics, developing original ideas and formats, and interviewing subject matter experts and leaders across the business.
• Collaborate closely with authors, contributors, and clients to shape content, secure alignment and manage review and clearance processes.
Brand stewardship and best practice
• Champion the AECOM s Stylebook to elevate our writing standards and editorial best practice across the organization through guidance, training and advocacy.
• Develop and maintain additional guides and document specific editorial frameworks as needed to ensure consistency of tone and approach.
• Act as a trusted advisor to teams on narrative development, pre positioning and content for strategic pursuits and campaigns.
Integrated and digital activation
• Advocate consistency and effectiveness of content across formats and channels, including long form thought leadership, digital articles, campaigns and social media.
• Partner with the digital marketing team to optimize content performance across owned, earned and paid media.
• Apply SEO, AEO and digital best practice where appropriate.
• Continuously test and evolve content approaches based on audience behavior, performance insights and return on investment.
What success looks Like
• A clearly articulated global content strategy that brings focus, coherence and impact to the AECOM voice.
• Flagship thought leadership content that is recognized, reused and activated across markets and channels.
• A confident, high performing global editorial team delivering consistent, high quality output.
• Strong partnerships with business and marketing leaders, with content viewed as a strategic growth driver rather than a tactical output.
Minimum Requirements:
For Sr. Manager:
...
Ready to Apply?
Click the button below to visit the company's application page.
Apply for this Position