Lifecycle Marketing Manager

At Roofr, we re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That s what makes Roofr s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions-along with payments, material ordering, and more-into a seamless, powerful platform. With a clear roadmap ahead, we re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you re comfortable owning the build and execution, not just the strategy. As a technical and creative marketer, you ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr. You ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes. What You ll Get to Do: • Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers. • Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth. • Build and optimize multi touch, behavior driven lifecycle campaigns via email, SMS, in app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time. • Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints. • Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization. • Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations. What You ll Bring to the Role: • 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment. • Demonstrated success building, launching, and optimizing cross-channel customer journeys. You re comfortable owning the build, not just the design. • Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel. • Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar. • Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests. • Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies. • Excellent communication and collaboration skills to drive alignment across teams. • Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights. Bonus Points (Optional): • HubSpot Marketing Certification. • Basic knowledge of HTML for email building and troubleshooting. • Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, LTV segmentation, and how to activate those signals in lifecycle campaigns. • Experience working with data teams to pipe product usage and behavioral data into marketing tools (e.g., HubSpot) for segmentation, automation, and reporting. • Familiarity with the SMB customer journey, the nuances of high-volume, fast-moving sales funnels, and how lifecycle marketing contributes to pipeline and expansion revenue. Compensation Range: $110,000.00 - $125,000.00 base CAD Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate s experience, seniority, and demonstrated impact. What we offer (US + Canada) When you join our team, you re not just acce...