Lifecycle Marketing Manager - Mom and Baby

Aeroflow Health- Lifecycle Marketing Manager - Mom and Baby (Remote) About Aeroflow Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives at home. Through innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers to care and simplify complex healthcare processes for families, providers, and payers alike. Headquartered in Western North Carolina, Aeroflow is proud to be one of the fastest-growing healthcare companies in the country, recognized on the Inc. 5000 list and consistently certified as a Great Place to Work . As we continue to grow, we remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make meaningful impact every day. Aeroflow Health's Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. From breast pumps and milk storage bags to pregnancy and breastfeeding classes, lactation support, and postpartum recovery products, we help moms access the resources they need through insurance while delivering an exceptional patient experience throughout pregnancy and postpartum. The Opportunity As the Lifecycle Marketing Manager for the Mom & Baby Team, you will join a team of talented marketing professionals and play a pivotal role in shaping how our brand connects with hundreds of thousands of expectant and new parents each year through highly personalized, data-driven lifecycle campaigns. This is a highly collaborative role for a marketer who thrives balancing strategic thinking with hands-on execution-someone who enjoys developing lifecycle strategies, bringing them to life through thoughtful execution, and continuously optimizing performance based on data and customer insights. Reporting to the Director of Brand Strategy & Marketing, you will focus on lifecycle email, SMS, and MMS campaigns-ensuring every message resonates deeply with moms from pregnancy through postpartum at every stage of their customer journey. You ll collaborate across six product verticals-Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery and E-commerce-ensuring Aeroflow Breastpumps remains the trusted source for millions of moms. This role requires a blend of strategic thinking, hands-on execution, creativity, and data-driven decision-making to build lifecycle programs that drive engagement, conversion, and long-term trust. Success in this role requires intellectual curiosity, strong business judgment, and a proactive approach to identifying opportunities and driving continuous improvement. You ll partner closely with MarTech for execution in Braze, ensuring lifecycle campaigns are effective, technically sound and deliver measurable business results. #MPC-1 Primary Responsibilities Lifecycle Strategy & Email/SMS/MMS Campaign Ownership • Own the strategy, execution, and performance of all lifecycle email, SMS, and MMS campaigns. • Proactively identify opportunities, develop strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business outcomes. • Define business priorities and desired outcomes for automated journeys (onboarding, education, conversion, resupply reminders, cross-sell opportunities) in consultation with Marketing leadership and aligned to business unit goals. • Develop and maintain a detailed lifecycle marketing journey map across email, SMS, and MMS touchpoints, using it to identify gaps and opportunities for engagement and conversion. Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience. • Prioritize lifecycle initiatives based on business impact, customer value, technical complexity, and organizational priorities. • Drive segmentation and personalization strategies to deliver relevant, timely communications based on customer behavior and lifecycle stage. • Ensure lifecycle campaigns complement site experiences, landing pages, and broader funnel initiatives. Content Development for Lifecycle Channels • Develop content strategy and write copy for lifecycle channels (email, SMS, MMS) that resonate with moms at each stage of her customer journey. • Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes, brand storytelling, tone, and design standards. • Develop and optimize a portfolio of lifecycle templates and creative examples for continuous improvement. Platform & Data Management (Braze) • Own lifecycle marketing priorities in Braze, defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise. • Partner with Mar...