Manager, Salesforce
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About This Role
Overview:
The Manager of Salesforce Administration & Center of Excellence owns the management, optimization, and governance of our Salesforce platform - an 800+ user environment spanning Salesforce and Marketing Cloud. This role leads a team of 3-4 people and is responsible for maturing the existing Center of Excellence, raising platform governance standards, and ensuring the business gets real value from its Salesforce investment. This is a platform leadership role, not a ticket-response role - the right person brings Salesforce capabilities forward to the business proactively, not just responds to what is asked.
Location: Remote
Essential Duties and Responsibilities
Includes the following. Other duties may be assigned.
Salesforce Administration & Platform Management
• Leads the Salesforce administration function across Salesforce including user management, security, roles, profiles, permissions, flows, reports, dashboards, and data quality.
• Manages intake, prioritization, and delivery of platform enhancements, support requests, and operational needs across 800+ users through a structured, consistent process.
• Oversees system configuration, automation, and ongoing maintenance - keeping the platform stable, secure, and aligned with business processes.
• Partners with technical teams on integrations, data flows, releases, and system dependencies; maintains strong documentation across configuration, processes, and release changes.
Center of Excellence
• Matures the existing Salesforce Center of Excellence - building on what exists and closing gaps in governance, standards, intake, change management, and stakeholder communication.
• Exercises decision-making authority on platform design and configuration standards, including when to push back on requests that do not meet the bar.
• Partners with business leaders to evaluate requests, challenge unclear requirements, and ensure solutions address the right problems before configuration begins.
Business Partnership & Platform Advocacy
• Works closely with Sales, Operations, and Marketing to deeply understand how each team works - not just what they are asking for today.
• Proactively brings forward Salesforce features, configurations, and platform capabilities that business teams would benefit from but may not know to ask about; stays current on Salesforce releases and translates what is relevant into business value.
• Challenges requirements constructively, facilitates roadmap and prioritization discussions with a clear point of view, and promotes adoption through training and enablement.
• Partners with data and MDM owners to ensure Salesforce data quality, hierarchies, and account records stay aligned with enterprise master data standards.
Team Leadership
• Leads, coaches, and develops a team of 3-4 people across Salesforce administration and platform support; sets clear expectations for quality, ownership, responsiveness, and delivery.
• Builds a culture of accountability, continuous improvement, and strong business partnership.
Release, Governance & Quality
• Owns Salesforce release planning and ensures changes are properly tested, documented, communicated, and deployed across both clouds.
• Maintains strong controls around change management, access management, data integrity, and compliance; monitors platform health, technical debt, and user adoption.
• Identifies opportunities to simplify processes, reduce manual work, and improve platform performance.
Education and Experience
• Bachelor s degree in Information Technology, Business, Computer Science, or a related field; equivalent combination of education and experience will be considered.
• 5+ years of Salesforce administration or Salesforce platform experience, ideally in an enterprise environment.
• 2+ years of people leadership, team lead, or platform ownership experience.
• Hands-on experience with Salesforce and Marketing Cloud.
• Salesforce Administrator certification required; Advanced Administrator, Platform App Builder, or Marketing Cloud certifications strongly preferred.
• Familiarity with Master Data Management concepts preferred; hands-on MDM experience a plus but not required.
Core Knowledge and Skills
• Deep understanding of Salesforce configuration, security model, flows, reports, dashboards, objects, fields, and automation.
• Proven ability to translate business needs into practical, scalable Salesforce solutions - and to proactively surface platform capabilities the business has not thought to ask for.
• Strong communication and influencing skills with both technical and non-technical audiences; able to challenge requirements constructively and guide stakeholders toward better outcomes.
• Experience building or maturing a Salesforce governance model or Center of Excellence, with sound judgment on when to configure, when to customize, and when to say no.
• Experience managing Salesforce enhancements, support queues, releases, and stakeholder expecta...
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