Manager, SMB Sales Engineering
Cable One
About This Role
Job Description:
At Sparklight and Cable One, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.
We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.
What you will do to contribute to the company's success
Team Leadership and Development
• Lead, coach, and develop a team of SMB Sales Engineers.
• Establish clear expectations, performance objectives, and individual development plans.
• Conduct regular coaching sessions, performance reviews, and technical skill assessments.
• Manage team workload, sales-support coverage, and priorities across Field Sales, Call Center, and Business Customer Care.
• Create a collaborative, accountable, and customer-focused team culture.
• Recruit and onboard Sales Engineering associates as staffing needs evolve.
• Remain actively involved in customer opportunities, technical presentations, and escalated sales-support requests.
Sales and Customer Support
• Oversee technical sales support for Field Sales, Call Center, and Business Customer Care teams.
• Establish clear engagement guidelines defining when and how Sales Engineering should support customer opportunities.
• Ensure timely and effective support for customer discovery, solution design, technical consultation, and product demonstrations.
• Lead or participate in discovery calls and presentations with business owners and operators.
• Help sales associates uncover needs involving connectivity, network performance, cybersecurity, communications, business continuity, and future growth.
• Ensure proposed solutions are technically accurate, operationally supportable, and appropriately sized for SMB customers.
• Support complex or escalated SMB opportunities requiring additional technical expertise.
• Promote consultative selling that connects Sparklight products with clear customer outcomes.
Sales Enablement and Channel Readiness
• Develop and deliver technical training for Field Sales, Call Center, and Business Customer Care associates.
• Create discovery guides, customer use cases, product-positioning materials, presentations, demonstrations, and other sales-enablement resources.
• Develop repeatable solutions for common SMB customer segments, including retail, professional services, restaurants, healthcare practices, hospitality, and multi-location businesses.
• Translate technical capabilities into clear business benefits that improve sales confidence and customer understanding.
• Partner with Sales leadership to identify knowledge gaps and prioritize training initiatives.
• Support product launches and ensure customer-facing teams are prepared to position new services effectively.
• Establish a consistent feedback loop among Sales, Customer Care, Sales Engineering, Product, and Operations.
Solution and Product Expertise
• Provide technical leadership across Sparklight s SMB product portfolio, including:
• Business broadband and fixed wireless solutions
• DOCSIS, fiber, PON, and FTTx access technologies
• Managed routers, firewalls, switches, and Wi-Fi
• SD-WAN and multi-location networking
• Business continuity using redundant broadband and 5G/LTE failover
• Network and endpoint security
• Hosted voice and unified communications
• SIP and business voice services
• IPTV and business video solutions
• Promote right-sized solutions that balance customer requirements, operational complexity, and budget.
• Identify product, process, or support gaps affecting the SMB customer experience.
• Partner with Product, Operations, Engineering, Customer Care, and Project Management to improve solution delivery and customer satisfaction.
• Stay current on broadband, networking, cybersecurity, managed services, and telecommunications trends affecting SMB customers.
Performance and Operational Management
• Establish and track performance measures for Sales Engineering engagement, response time, sales influence, managed-service attachment, associate readiness, and customer outcomes.
• Monitor workload, engagement volume, and support trends across the three-person Sales Engineering team.
• Use sales and operational data to identify opportunities for increased product adoption, revenue growth, and improved efficiency.
• Develop repeatable workflows that provide effective technical support without creating unnecessary sales complexity or overdependence on Sales Engineering.
• Ensure accurate documentation of customer engagements, solution recommendations, and team activities.
• Report team performance, channel needs, product feedback, and growth opportunities to leadership.
• Support annual planning, budgeting, goa...
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