Marketing and SEO Strategist

We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets. Key Responsibilities SEO Optimization • Optimize website pages for high-intent mortgage keywords • Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa) • Implement on-page SEO (titles, headers, internal linking, content structure) • Manage technical SEO elements (schema markup, indexing, site structure) Content Strategy & Execution • Convert weekly radio shows into SEO-optimized blog articles • Coordinate YouTube video publishing and optimize titles/descriptions • Develop FAQ-based content targeting common mortgage questions • Maintain a consistent content calendar Local SEO & Reputation Management • Optimize and manage Google Business Profile • Drive a consistent Google review acquisition strategy • Respond to reviews with professional, keyword-rich responses Digital Presence Integration • Ensure alignment across website, YouTube, podcast platforms, and social media • Link all content back to the primary website to build SEO authority • Maintain consistent branding across all platforms Analytics & Performance Tracking • Track keyword rankings and website traffic • Monitor conversion rates and lead sources • Provide monthly performance reports with actionable recommendations Skills, Knowledge and Expertise Experience & Industry Knowledge • 2+ years of SEO experience, preferably in the real estate or mortgage industry • Strong understanding of local SEO and Google ranking factors Content & Marketing Skills • Experience with content marketing and YouTube optimization • Ability to write or coordinate clear, engaging, and informative content Tools & Technical Skills • Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms Media & Content Production • Experience editing radio, podcast, or social media videos • Ability to create short-form content from long-form content • Knowledge of tools and resources for video and content editing Benefits • Above market salary • HMO on Day 1 for principal and two dependents • Government-mandated benefits • Performance-based Incentives • Quarterly Company Events • 1,000 PHP De Minimis • Equipment and software provided Originally posted on Himalayas