Marketing Lead

About Piedmont Global Piedmont Global is a Strategic Globalization Organization (SGO) integrating cultural fluency, strategic insight, and custom technology to help clients scale with speed, navigate complexity, and operate seamlessly across cultures, markets, and systems. Headquartered in Washington D.C with team members spanning five continents, Piedmont Global equips organisations with the people, capabilities, and strategies to lead - globally, fluently, and confidently. Piedmont Global is a Strategic Globalization Organization (SGO). Enterprises and government agencies approach us because managing operations across different languages, cultures, markets, and systems places a coordination burden on staff who already have full-time jobs, causing the organization to act as an unofficial systems integrator for its own globalization efforts, whether that s across borders or within its own four walls. Toaddressthatdisconnect, wemanageit asa singleoperation, drawing on eightintegratedsolutions: language operations, accessibility, staffing, data services,marketintelligence, BPO, content, and consulting.Any one of the eight is easy to buy from a point vendor. Getting all eight to run to one standard, under one accountable team, is the challenging part.That'swhatwe'rebuilt to do. Behindussit 10,000+ globalization professionals working across 300+ languages and dialects, one set of certifications and security controls (ISO 27001, 9001, 17100, and 13485), and one delivery standard. Founded in 2013, Piedmont Global has earned Inc. 5000 recognition three years in a row and works withclients across government, healthcare, education, energy, and financial services. About the Role We'relooking for a marketer who thinks like a builder. Someone who helps run a 45-minutewebinarand walks out with the article, four LinkedIn posts, the newsletter feature, and a sales one-pager already 80% drafted in their head. Someone who sees a thin social feed and an empty content calendar andthinks, Good, let me build. Someonewho'sbeen quietly using Claudeto excelin theircraftand is ready to push that further at a company already invested in the approach. As the Marketing Lead at Piedmont Global, you will oversee the entire demand generation process throughICP-specificcontentcreation,measurement, anditeration. Youwillown the Piedmont Global content programs: the newsletter, the webinar series, and our executives' public voice.One of your first assignments will beenhancingthe presence ofoursubsidiary brand serving the Deaf and Hard of Hearing community, as it has been quiet since weacquiredit. The website needs work, the social presence is thin, and the brand voice is undefined.You'llfix thatalongside our team, then run the same playbook on the brands weacquirenext. Youwon'tbe carrying the accessibilityexpertisealone. This roleis pairedwith a dedicated accessibility intelligence resource, which means the subject-matter depth on Deaf and Hard of Hearing community norms, ASL, terminology, and accessibility compliance is on hand when you need it. Youonlyneedto bringthetaste andjudgment to usethe informationwell. Ouraudiences are sharp and varied: school districts holding IEP meetings, hospitals working through Section 1557, courts needing certified interpreters, employers covered under the ADA, and the CEOs, CFOs, HR leaders, and compliance officers making complex decisions in heavily regulated industries.You'llwork alongside sales, solution leads, and subject matter experts across all eight of our solution pillars, so the topics range wide. With proprietary SaaS products in market and more launching, marketingcan'tafford to be the bottleneck.You'rereadyto make sure itisn't. About the Work 1. Editorial Calendar & Repurposing Engine You own the editorial calendar across every channel, which makes you the person who knows what's publishing when, why it matters to the reader, and how each piece connects to pipeline.You'realso the person who makes sure one strong ideadoesn'tlive and die as a single blog post. • Own and manage the cross-channel editorial calendar in ClickUp. • Plan content themes quarterly, tied to solution pillars, industry verticals, product launches, policy moments, and the community's calendar of advocacy events. • Produce blog content, white papers, case studies, and social posts, including customer stories that show the work. • Build repeatable repurposing workflows so onewebinarbecomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager. • Make content accessible by default: captioned video, ASL interpretation whereappropriate, and plain-language summaries. • Trackwhat'sworking. Kill whatisn't. Use performance data to reshape the calendar. 2. Newsletter & WebinarProduction Two recurring programs, both yours end-to-end. The newsletter is a direct line to prospects, clients, and partners. The futurewebinarseries iswhere our subject matter experts go on recordalongside our part...