Marketing Manager - ERP

Category: Consulting Location: • Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same. • You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline. • Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals. • Budget; manage and report on the marketing budget. • OEM Management • Responsible for the output and performance of our content and digital marketing • Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns. • Sales Support; support the sales team with collateral and content to help them convert more prospects. • Demand Generation; utilise a variety of tools and tactics to generate leads and drive pipeline growth. • Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high. • Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook. • Automate marketing tools, ensure marketing and sales activities are connected • Assist in the analysis and mapping of client business requirements to application solutions; • Develop and deliver progress reports, proposals, requirements documentation and presentations; • Oversee design and solutions to meet the needs of business requirements. • Present formal presentations and executive summaries to senior management to provide recommendations and status updates; • Should be able to understand and map domain requirement with standard functionalities available in ERP; Requirements • Experience of 3-5 years in ERP / Digital Solution marketing activities • Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth. • Excellent written skills with the ability to present at board level and inspire a team. • Broad experience across online and offline marketing channels. • Excellent relationship building skills. • Track record of managing external marketing agencies if necessary • Experience in running campaigns, events, workshops • Budget management experience. • MBA is preferred but not mandatory; • Hands on experience in using lead generation tools and CRM • Applicants must be willing to travel overseas; • Good communication skills and interpersonal skills at all levels; • Able to work independently with minimum supervision & under pressure; Details Originally posted on Himalayas