Marketing Manager - Offline Channel Growth (100% Remote)

Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that enable seniors to lead more meaningful and independent lives. We also understand the power of connection and the profound impact it has on the lives of individuals who are hard-of-hearing. By utilizing enhanced automatic speech recognition, human captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer base. Our near real-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their connection to the world. ClearCaptions is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of privacy, security, and professionalism. We recognize the importance of maintaining the trust and confidence of our customers, and we continually strive to exceed their expectations. For more information about our services please visit clearcaptions.com. The kind of people we look for: • Versatile people who thrive on variety and challenge • Excited about working in a fast-paced environment. • Innate problem solvers who want to grow in a flexible, collaborative culture. • Takes initiative, pushes boundaries, motivated to innovate. • Individuals with a growth mindset who want to use their learning and relationship-building skills. • Align with our company core values: Integrity, Accountability, Collaboration, Service and Quality. Summary: The Marketing Manager, Offline Channel Growth is responsible for driving customer acquisition, optimizing performance, and accelerating growth across offline marketing channels for both B2C and B2B audiences. This role combines strategic channel ownership with strong analytical capabilities to identify growth opportunities, improve marketing efficiency, and maximize return on investment. This leader will develop and execute integrated acquisition strategies across consumer and business audiences. They will translate insights into action, manage complex media programs, partner with agencies and internal stakeholders, and continuously optimize the customer acquisition funnel. What This Role Does: Offline Channel Strategy & Growth • Develops and executes integrated offline acquisition strategies that drive qualified leads, customer growth, and revenue across B2C and B2B segments. • Owns channel performance across Direct Response TV (DRTV), Direct Mail, Print, Radio, and other offline acquisition channels. • Identifies new channel opportunities, tests strategies, and scales programs that demonstrate strong customer acquisition potential across consumer and business audiences. • Partners with media agencies, vendors, and internal stakeholders to optimize spend allocation, audience targeting, creative strategy, and campaign performance. • Develops annual and quarterly channel plans aligned with business objectives, growth targets, and budget goals. Performance Analytics & Optimization • Analyzes channel performance, customer acquisition metrics, and campaign results to identify optimization opportunities across B2C and B2B programs. • Owns reporting and insights across offline channels, including cost per call (CPC), cost per order (CPO), customer acquisition cost (CAC), customer lifetime value (CLV), pipeline contribution, and return on marketing investment. • Leverages attribution insights, testing results, customer data, and market trends to improve media efficiency and budget allocation. • Partners with Finance, Sales, and Analytics teams to forecast performance, evaluate ROI, and support investment decisions. Campaign Management & Execution • Manages end-to-end execution of offline campaigns, from strategy and audience segmentation through creative development, launch, measurement, and optimization. • Leads creative and messaging testing strategies tailored to consumer and business audiences, including offers, calls-to-action, positioning, and audience segments. • Collaborates with Creative, Product, Sales, Operations, and Customer Experience teams to ensure campaign alignment and effectiveness. • Manages agency and vendor relationships, ensuring accountability against performance goals and business objectives. B2C & B2B Marketing Expertise • Develops acquisition strategies that address the unique needs and buying behaviors of both consumers and business decision-makers. • Demonstrates understanding of the differences between B2C demand generation and B2B lead generation, including audience targeting, sales cycles, conversion paths, and measurement approaches. • Partners with Sales teams optimize lead quality, improve conversion rates, and support revenue growth. • Builds campaigns that balance brand awareness, demand generation, lead ca...