Marketing Systems & Growth Architect

Category: Marketing Location: The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability. About My Amazon Guy My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K-$10M+ revenue) optimize, scale, and professionalize their Amazon businesses. We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer. MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence. Key Responsibilities • HubSpot Architecture & Governance • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic • Remove deprecated workflows and redundant structures • Deduplicate contacts and companies • Redesign lifecycle stages for clarity and reporting integrity • Implement clean segmentation logic • Establish naming conventions and governance standards • Restrict permissions and prevent ad hoc workflow creation • Document system architecture and operational processes • Lifecycle Marketing & Automation • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer) • Develop dynamic segmentation frameworks based on intent and readiness • Design and optimize automated nurture journeys • Align marketing automation with sales handoff rules • Eliminate unnecessary broadcast email volume • Ensure all workflows are tied to measurable revenue movement • BDR & Marketing Alignment • Align outbound outreach (ASIN review videos and follow-ups) with automation logic • Prevent overlapping or contradictory messaging • Ensure intent signals trigger correct actions • Maintain clean routing and lifecycle transitions • Connect human sales outreach with automation systems • Attribution & Funnel Clarity • Work across platforms including: • HubSpot (CRM) • ActiveCampaign • Instantly • Google Ads • Meta Ads • Retention.com • WordPress • GA4 • Google Tag Manager • Google Search Console • Google Business Profile • Trustpilot • You will: • Standardize UTM governance • Improve multi-touch attribution visibility • Align ad reporting with lifecycle progression • Improve MQL SQL Opportunity tracking • Reduce reporting ambiguity for leadership • Marketing Infrastructure Protection • Create segmentation request protocols • Establish automation standards • Protect system integrity from short-term workarounds • Maintain documentation and system clarity • Serve as long-term owner of marketing systems governance Requirements • 5+ years in Marketing Operations, RevOps, or Marketing Technology • Deep, hands-on HubSpot experience (required) • Proven experience cleaning and restructuring complex CRM environments • Strong understanding of paid media funnels and conversion tracking • Experience with lifecycle marketing, lead scoring, and segmentation frameworks • Experience building or restructuring automation systems • Comfortable enforcing governance and setting system standards • Experience working with distributed teams (Filipino team experience preferred) • A dual-monitor setup is required (at least 8GB of RAM) • Must have at least 25 MBPS internet speed Benefits • 40 hours a week, 8 hours a day • Competitive salary base • Permanent WFH setup • Unlimited FREE access to MAG School courses and SOP Library! • Work schedule is in EST (Monday-Friday only) • Opportunities for professional development and career advancement Details Originally posted on Himalayas