Merchandising Analyst
Dealer Tire
About This Role
Who We Are
We re Dealer Tire, a family-owned, international distributor of tires and parts established in 1918 in Cleveland, OH. We re laser focused on helping the world s largest and most trusted auto manufacturers grow their tire business-in fact, we ve sold more than 60 million tires to date. We re a thriving company, and we re looking for driven individuals to join our team. That s where you come in!
Base Pay Range:
$80,580 -$90,000
As a Merchandising Analyst, your essential job functions will include the following:
Tire Selection, Placement Strategy, and Product Communication for assigned Tire programs.
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Develop, analyze and adjust Dealer Tire s product strategy to adapt to changes in OEM / Dealer needs, company strategy, and tire manufacturer commitments.
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Leverage industry expertise and research to evaluate new tire lines/sizes based on industry knowledge, features/benefits, market trends, pricing, and gross margin opportunities to manage Dealer Tire s product offering to maximize profitability, revenue and volume and ensure the company s financial objectives are met.
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Lead discussions and provide recommendations to a team of pricing analysts and Dealer Inventory Specialists to seek consensus on product screen enhancements.
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Collaborate with Supplier Relations to maximize contractual Tire Program profitability, drive growth for targeted Tire Manufacturers and provide analytical insight to drive cost concessions where applicable on new Product Screen Additions
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Leverage data to drive Inventory Management to develop an initial stocking strategy and forecast.
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Lead discussions with Dealer Inventory Specialists and Sales Teams to implement a selling strategy around new product launches.
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Develop and enhance the Product Positioning/Strategy to adapt to changes in dealer needs, company strategy, tire line/SKU changes, and tire manufacturer commitments.
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Ensure the program websites are up to date reflecting the latest product screen descriptions and features/benefits.
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Measure and monitor the product offering and make any necessary additions or cancellations in conjunction with Program Management, Pricing, and Materials Management.
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Provide and support product communication and tools to support OEM programs and products effectively.
Product Categorization
• Maintain and enhance a classification system that will help the company plan and communicate product issues more accurately.
• Develop innovative merchandising strategies and use data to drive decision making on new industry trends, i.e., Electrified Vehicles and other emerging technologies.
• Classify all products by tire type (Ultra High Performance, Touring etc.) so their capabilities and applications are clear to internal stakeholders and customers.
• Maintain and update the product features and benefits database for use with the Dynamic Retail Selling Guide.
• Analyze sales trends and industry data to develop and monitor tire life cycles to drive improve decision making.
OEM Vehicle Database Development
• Assist in the timely and accurate maintenance our OEM vehicle and fitment database.
• Develop a system to research and enhance our non-alliance OEM vehicle and fitment database.
• Ensure all vehicles sold in the US must be researched and entered at a year/make/model/trim/option level such that it resolves to a single tire size.
• Identify and initiate the set up the OEM tires for each of these vehicles.
Leadership
• Lead a team of cross functional associates to implement the product strategy and other key Merchandising initiatives.
• Possess leadership qualities such that associates from all levels of the company will respect and support decisions.
Merchandising Support
• Utilize available historical sales data to perform extraction, analyses, modeling, and develop recommendations to grow revenue and margin.
• Design and build queries in Oracle BI, Alteryx, or Power BI to drive decision making across the team.
• Develop hypotheses for testing, analyze, and present results and recommendations.
• Develop and provide analyses to identify trends and actionable insights mined from available sales data; continuously recommend new and better ways to use sales data to improve business.
Other Duties as Assigned
Position Requirements
• Bachelor s degree in related field or equivalent experience.
• Minimum of 4 years of experience in an analyst role.
• Retail/wholesale tire merchandising experience required.
• Extensive knowledge of tires, tire fitments, vehicles, and accessories for the North American market.
• Comfortable writing queries (Oracle BI and/or Alteryx) and working with large data sets in order to answer business questions.
• Strong MS Excel skills
• Takes initiative to identify projects and opportunities beyond the identified role which could add value for the company.
• Able to work independently with minimal supervision.
• Internal and external customer service focused.
• Professional prese...
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