Mobile Marketing Manager

Mobile Marketing Manager What you can expect The Mobile Marketing Manager is responsible for leading the strategy, execution, optimization, and analysis of mobile marketing initiatives to drive user acquisition, engagement, and retention across global markets. This role combines deep technical expertise in mobile marketing platforms with strategic insights to scale mobile lifecycle programs, optimize app store performance, and enhance cross-channel engagement worldwide. About the Team The Online Marketing and Retention team owns the end-to-end customer lifecycle for Zoom s self-serve and ecommerce motions. We partner closely with Product, Data Science, Analytics, Ecommerce, and Finance to drive scalable growth across activation, expansion, retention, and resubscription - grounded in product signals, experimentation, and strong measurement. We drive mobile engagement and retention for millions of users worldwide. Our team combines technical expertise with creative strategy to optimize every touchpoint. What we re looking for • Demonstrate 10+ years of mobile marketing experience with a focus on campaign management, execution, and global strategy • Have expertise in Salesforce Marketing Cloud (Email Studio, Mobile Studio, Journey Builder, Automation Studio) • Be able to utilize mobile marketing platforms and mobile measurement partners (AppsFlyer, Adjust, Branch) for campaign tracking and optimization • Know how to leverage CRM tools (Braze, Airship, Leanplum) to enhance user engagement and retention • Have the ability to analyze campaign data using advanced reporting tools and Excel/Google Sheets skills to identify trends and optimization opportunities • Understand how to navigate mobile privacy frameworks (ATT, GDPR, SKAdNetwork) to ensure compliant campaign execution • Be able to manage cross-functional initiatives in fast-paced, data-driven environments with meticulous attention to detail • Have experience in launching new mobile channels and scaling programs across multiple regions and languages Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learnfor more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. Originally posted on Himalayas