Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) Google Ads | Meta Ads | Performance Marketing | Lead Generation Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is more than a campaign management role. You ll take ownership of the full paid media lifecycle-from strategy and campaign setup to optimization, reporting, and revenue growth. You ll be responsible for: • Paid media strategy and execution • Lead generation and customer acquisition • Campaign optimization • Budget management • Landing page performance • Data analysis and reporting Working closely with marketing leadership, you ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you. What You ll Own Google Ads Management • Plan, launch, and optimize campaigns across: • Google Search • Google Display • Performance Max (PMax) • Local Services Ads (LSA) • Conduct keyword research and manage: • Match types • Negative keywords • Bid strategies • Ad copy • Monitor budgets, pacing, and campaign performance daily. • Identify opportunities to improve efficiency and scale successful campaigns. Meta Ads Management • Build and optimize campaigns across: • Facebook • Instagram • Manage campaigns focused on: • Brand Awareness • Lead Generation • Remarketing • Create and optimize: • Custom Audiences • Lookalike Audiences • Retargeting Campaigns • Collaborate with creative teams to improve ad copy, visuals, videos, and creative performance. Landing Page & Conversion Optimization • Work with landing page platforms such as: • Unbounce • Instapage • Similar tools • Conduct A/B testing on: • Headlines • Calls-to-Action (CTAs) • Forms • Layouts • Continuously improve landing page conversion rates through testing and optimization. Performance Analysis & Reporting • Prepare weekly and monthly performance reports. • Monitor and report on: • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Conversion Rate (CVR) • Click-Through Rate (CTR) • Identify trends, opportunities, and performance issues early. • Present actionable recommendations backed by campaign data. Requirements Must-Have Qualifications Experience • 3+ years of hands-on paid media management experience. • Strong experience managing: • Google Ads • Google Search • Performance Max (PMax) • Local Services Ads (LSA) • Hands-on experience managing Meta Ads campaigns end-to-end. • Proven ability to optimize campaigns using performance data. • Experience managing monthly advertising budgets of $50,000+. • Experience managing multiple campaigns simultaneously. Technical Skills • Strong analytical and problem-solving abilities. • Excellent written and verbal English communication skills. • Ability to work independently in a remote environment. Nice-to-Have • Experience in: • Home Services • B2B • Local Service Businesses • Familiarity with: • HubSpot • CallRail • CRM platforms • Call tracking systems • Experience supporting: • Multi-location businesses • Franchise organizations • Basic HTML and CSS knowledge for landing page updates. What Makes You a Strong Fit • You focus on business outcomes-not vanity metrics. • You manage advertising budgets with a strong sense of ownership. • You proactively identify issues before they impact performance. • You continuously test, optimize, and improve campaigns. • You stay current with advertising platform updates and industry best practices. • You thrive in fast-paced, performance-driven environments. • You take ownership of campaign performance from strategy through optimization. What a Typical Day Looks Like • Review paid media dashboards and campaign performance. • Optimize bids, budgets, audiences, and creatives. • Launch new Google and Meta campaigns. • Monitor campaign pacing and advertising spend. • Test new ad copy, creatives, and landing pages. • Analyze campaign performance and identify optimization opportunities. • Build reports with actionable recommendations. • Collaborate with marketing leadership on growth initiatives. In short: You drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversion rates, and maximizing return on advertising spend. Key Metrics for Success (KPIs) • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Conversion Rate (CVR) • Click-Through Rate (CTR) • Lead quality and revenue contribution • Budget efficiency and campaign scalability Why ...