Paid Media Strategist

About Us At Prenuvo, we are on a mission to flip the paradigm from reactive sick-care to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against we caught it too late again". Prenuvo is seeking a hands-on Paid Media Strategist to support execution across our core acquisition channels. As Strategist, Performance Marketing, you ll be an embedded member of the Growth Marketing team-collaborating closely with internal leads to manage and optimize day-to-day campaigns for paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads). Your primary focus will be tactical campaign management: implementing bid and budget optimizations, testing and refreshing ad copy and creative, and executing cross-platform experiments that keep campaigns responsive to both performance data and evolving creative direction. This role is a critical addition during a high-growth phase to sustain campaign momentum, drive efficiency, and scale Prenuvo s customer acquisition through the busy season and beyond. Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people s lives! What You'll Do • Execute day-to-day campaign management + analysis across paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads) including bid, budget, and audience optimizations. • Refresh ad copy, creative assets, and extensions in collaboration with the internal team. • Implement structured testing frameworks (copy, creative, audience, landing page) to identify performance drivers and scale winners. • Analyze performance data to generate actionable insights and recommendations that align with overall acquisition goals (CPA, ROAS, Cost/Purchase). • Support the rollout of new channels and campaign types (YouTube, Demand Gen, etc.) as Prenuvo expands its media mix. • Partner with internal teams on tracking and measurement to ensure high-quality signal input for campaign optimization. • Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews. • Utilize paid media technology to manage campaigns, bids, and budgets at scale What You ll Bring • 5+ years of hands-on experience managing paid social and paid search campaigns. • Proven success managing seven-figure monthly budgets and optimizing to CPA and ROAS targets. • Deep proficiency in paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads), with a strong grasp of campaign structure, automation levers, and creative optimization. • Strong analytical mindset; ability to interpret data and pivot quickly based on performance insights. • Familiarity with other platforms such as Pinterest, Reddit and tools like Google Analytics a plus. • Excellent communication and collaboration skills; comfortable working cross-functionally in a fast-paced environment. • Experience in high-AOV consumer, healthcare, or wellness categories a plus. Our Values First: we are Pioneers • Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding. Second: we are Platform-Builders • We re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what s ahead - in a mindset of ownership and duty to our mission. Above all: we are Patients • We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients lives, and we won t stop till everyone can benefit from our work. What We Offer • An avenue to make a positive impact on people's lives and their health • We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member • Growth opportunities are at the heart of our people journey, we re doing big things with bright minds - there is no single path to success, it can be shaped along the way • Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize • Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it • We now offer the Prenuvo s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we ve got you covered-making your commute easier and more affordable! • Prenuvo offers a 401(k) retirement savings plan to eligible employees, allowing team members to make pre-tax contributio...