Part Time - Experienced Digital Marketing Specialist (018-647)

Looking for Philippines-based candidates Job Role: Experienced Digital Marketing Specialist - Part Time Compensation Budget: $10 AUD/hr Engagement type:Independent Contractor Agreement Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you ll have flexibility in how you manage your time. Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home. Who The Client Is: Our client is a well-established organization in the vocational education and training sector, focusing on providing essential licensing and compliance courses in South Australia. They are committed to delivering quality training in areas such as occupational licensing, including crane and forklift operations. Role Overview: We are seeking an experienced Digital Marketing Specialist to support the ongoing execution, optimisation, and reporting of our digital marketing activities. This role is execution-focused with an expectation that will also provide improvement suggestions based on performance data and prior experience. Key Responsibilities: 1. Google Ads (SEM) • Manage and maintain existing Google Ads campaigns • Conduct keyword research and optimisation • Monitor budgets, bids, ad performance, and conversions • Update ad copy and extensions as required • Identify opportunities to improve performance and reduce cost per lead • Adjust Ads on a weekly basis to support the demand of the courses. 2. Search Engine Optimisation (SEO) • Perform keyword research and tracking • Optimise on-page SEO elements (meta titles, descriptions, headings, internal links) • Monitor keyword rankings and organic traffic • Conduct competitor SEO analysis for targeted keywords • Flag technical SEO issues and provide recommendations 3. Google My Business • Maintain and update business information on the company s business page • Regular sync between google and bing places listing 4. Email/SMS Marketing • Build and schedule email marketing campaigns (currently using mailchimp) • Design email templates aligned with brand guidelines • Assist with list segmentation and basic automation • Track performance (open rates, CTRs, conversions) and suggest improvements • Assist in scheduling and implementing SMS marketing campaign 5. Design & Marketing Collateral • Assist with design of digital flyers, brochures, and basic marketing materials • Prepare assets suitable for digital use (and print where required) 6. Reporting & Analysis • Prepare monthly performance reports, including: • Google Ads (SEM) results • SEO performance and keyword rankings • Competitor analysis for key search terms • Summarise insights in clear, non-technical language • Highlight trends, wins, issues, and improvement opportunities 7. Competitor Analysis • Report on Competitor Analysis for popular keywords rankings across all the training courses • Keywords Gap Analysis 8. Optimisation & Continuous Improvement • Proactively analyse campaign and channel performance • Suggest optimisation ideas and best-practice improvements • Identify new keyword opportunities and content ideas • Implement approved changes efficiently Requirements • Proven experience as a Digital Marketing VA or similar role • Hands-on experience with Google Ads and SEO tools • Experience with email marketing platforms (e.g. Mailchimp or similar) • Graphic design experience using tools such as Canva • Strong reporting and analytical skills • Excellent written English and ability to follow instructions Working Arrangement • Offshore / remote role • Ongoing engagement • Must be available for regular check-ins and monthly reporting Desirable • Experience working with Australian businesses • Familiarity with Google Analytics, Search Console, and reporting dashboards Work Arrangement & Expectations: This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: • Disclose any existing ongoing roles or client work • Reflect this engagement on their LinkedIn profile (clearly marked as Independent Contractor ) Originally posted on Himalayas