Partner Marketing Manager

We are seeking a contract Partner Marketing Manager to develop and execute marketing strategies that drive revenue growth across our authorized partner training portfolio - including programs from vendors such as Microsoft, AWS, and Cisco. Reporting to the Director of Portfolio & Partner Marketing, this role sits at the intersection of partner relationship management, portfolio marketing, and regional demand generation. You will serve as the primary marketing point of contact for partner- side program managers within these authorized training ecosystems, ensuring that our go-to-market activities are aligned to partner requirements, brand standards, and program guidelines. At the same time, you will work closely with Regional Marketing Leaders and Sales teams to translate partner program investments - including Market Development Funds (MDF) - into pipeline-generating campaigns with measurable closed-won impact. Key Responsibilities Partner Relationship Management • Serve as the primary marketing point of contact for partner-side program managers within our authorized training partner ecosystems, including vendors such as Microsoft, AWS, and Cisco • Build and maintain strong working relationships with partner marketing, channel, and program teams to ensure alignment on GTM requirements, promotional guidelines, co-branding standards, and content compliance • Stay current on partner program changes, certification roadmap updates, and training requirement shifts - proactively communicating relevant changes to internal stakeholders across marketing and sales • Represent us in partner marketing forums, business reviews, and joint planning sessions, positioning the organization as a preferred and high- performing authorized training partner • Identify new co-marketing opportunities within existing partner relationships and advocate for our inclusion in partner-led demand programs, events, and content initiatives Portfolio Marketing Strategy • Develop and maintain partner-aligned marketing plans for each major training portfolio (e.g., Microsoft, AWS, Cisco), translating vendor program priorities and certification roadmaps into audience-relevant messaging and campaign themes • Partner closely with the Director of Portfolio & Partner Marketing to ensure partner marketing plans are integrated into the broader portfolio strategy and support overall revenue goals • Collaborate with Product Marketing Managers to develop compelling value propositions, messaging frameworks, and content assets for partner-branded training offerings • Coordinate with the Content Marketing Manager to ensure partner portfolio content - including landing pages, course descriptions, promotional copy, and enablement materials - accurately reflects current program offerings and partner brand guidelines • Ensure messaging consistency and compliance across all partner-facing and partner-co-branded marketing materials, subject to partner review and approval where required Regional Demand Generation Coordination • Work in close coordination with Regional Marketing Leaders across NAM, EMEA, and MEA to develop and localize demand generation programs that drive enrollment in partner-certified training courses • Brief regional marketing teams on partner portfolio priorities, available MDF programs, and co-marketing assets - ensuring regional plans reflect both local market needs and partner program requirements • Collaborate with Campaign Ops on campaign architecture, tracking, and reporting for partner-specific programs, ensuring consistent measurement and attribution across regions • Support the Digital Marketing Manager and regional teams in identifying paid media, webinar, and event opportunities that can be funded through or aligned to partner MDF programs • Monitor regional pipeline performance against partner portfolio targets, identifying gaps and working with regional sales and marketing leaders to adjust tactics accordingly MDF Program Management • Own the end-to-end management of Market Development Fund (MDF) programs across all active partner relationships, including fund requests, activity proposals, execution coordination, and claims submission • Develop joint marketing plans and MDF proposals in alignment with partner program requirements, our business priorities, and regional sales input - ensuring funds are allocated to highest-impact demand-gen activities • Coordinate with Regional Marketing Leaders, Campaign Ops, and Sales to execute MDF-funded programs on time and within partner-defined parameters • Track MDF utilization, program performance, and ROI across all partner programs - maintaining accurate records and delivering reporting to both internal leadership and partner stakeholders • Proactively identify opportunities to maximize MDF allocations and negotiate expanded program investments based on demonstrated performance and partner relationship strength Sales & Marketing Alignment • Partner with regiona...