Principal Product Marketing Manager, Falcon Exposure Management

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn t changed - we re here to stop breaches, and we ve redefined modern security with the world s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you. About the Role: We are seeking a Principal Product Marketing Manager to lead strategy and go-to-market execution for Falcon Exposure Management. This is an individual contributor role responsible for defining category positioning, shaping market perception, and aligning cross-functional teams to accelerate growth in one of CrowdStrike s most strategic solution areas. As the product marketing leader for Exposure Management, you will lead positioning, messaging, launches, and key strategic initiatives, working cross-functionally with demand generation, analyst relations, public relations, digital, and field enablement teams to drive alignment and impact. You will bring deep domain expertise, a strong understanding of the cybersecurity landscape, and the ability to translate technical capabilities into clear customer value and measurable business outcomes. This role requires a strong mix of strategic thinking, market insight, storytelling, and operational rigor. You will partner closely with product management, sales, technical marketing, campaigns, communications, and executive leadership to set priorities, drive execution, and strengthen CrowdStrike s leadership in a fast-moving market. What You ll Do: • Help define and advance CrowdStrike s leadership in the Exposure Management market • Develop differentiated positioning and messaging that connects CrowdStrike s innovation to customer outcomes and business value • Work with product and technical marketers to deliver high-quality messaging, content, and enablement • Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact • Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives • Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education • Shape the Exposure Management web strategy in partnership with digital teams • Support field success through close collaboration with sales, alliances, and enablement teams • Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation • Work with executive leadership to align marketing strategy with long-term business and category goals What You ll Need: • 12-15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS • Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations • Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity • Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products • Exceptional writing, communication, and presentation skills • Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams • Ability to balance strategic thinking with strong execution across multiple priorities • Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments • Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving • Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success • Experience using AI to improve efficiency and scale across product marketing work • Proven experience utilizing AI technologies to enhance decision-making, streamline workflows a...