Regional Marketing Specialist, Asia Pacific (Remote, Singapore)
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About This Role
Regional Marketing Specialist, Asia Pacific
Sound connects us. At Advanced Bionics, we believe everyone can enjoy a life filled with sound. For over 30 years, we ve been creating leading cochlear implant solutions that help people hear again, or for the first time.
Across Asia Pacific, we support surgeons, audiologists, recipients, and caregivers across 16+ markets through a mix of direct and distributor markets.
As Regional Marketing Specialist, Asia Pacific, you will support regional campaigns, events, digital initiatives, and cross-functional marketing activities across the region. This is a hands-on role covering content adaptation, digital support, event execution, operational coordination, and AI-enabled marketing initiatives.
This role requires strong interest and hands-on capability in leveraging AI to enhance marketing effectiveness, productivity, and data-driven decision-making across APAC markets
Regional Marketing Operations
• Execute regional campaigns, product launches, webinars, educational programs, and congress activities across APAC
• Drive coordination of marketing timelines, approvals, asset adaptation, and dissemination across APAC markets
• Partner with APAC country teams and regional stakeholders with marketing requests, coordination, and campaign activities
• Maintain the Voice of APAC by consolidating market insights, campaign feedback, and regional inputs to support planning and reporting to global stakeholders
• Contribute to the development and execution of regional marketing initiatives aligned with APAC commercial priorities
• Identify opportunities to improve marketing effectiveness and operational efficiency
Content Adaptation & Creative Support
• Adapt and localize marketing materials including brochures, presentations, event assets, email visuals, and digital content
• Develop regional marketing materials to address local and regional business needs where global assets require
Regional Marketing Operations
• Execute regional campaigns, product launches, webinars, educational programs, and congress activities across APAC
• Drive coordination of marketing timelines, approvals, asset adaptation, and dissemination across APAC markets
• Partner with APAC country teams and regional stakeholders with marketing requests, coordination, and campaign activities
• Maintain the Voice of APAC by consolidating market insights, campaign feedback, and regional inputs to support planning and reporting to global stakeholders
• Contribute to the development and execution of regional marketing initiatives aligned with APAC commercial priorities
• Identify opportunities to improve marketing effectiveness and operational efficiency
Content Adaptation & Creative Support
• Adapt and localize marketing materials including brochures, presentations, event assets, email visuals, and digital content
• Develop regional marketing materials to address local and regional business needs where global assets require adaptation
• Ensure adapted content aligns with brand standards and applicable local market requirements
Digital Marketing & Platform Support
• Support management of regional digital platforms including websites, email marketing, webinars, social media, and digital resource libraries
• Support lead generation and customer engagement activities through digital campaigns, webinars, email communications, and regional marketing initiatives
• Assist in deployment of digital campaigns and coordination of marketing activities across platforms
• Manage webinar and event registration processes, attendee communications, and post-event reporting
• Maintain digital assets and shared marketing repositories to support regional marketing execution
Events & Execution
• Support planning and execution of regional congresses, workshops, webinars, meetings, and product launches
• Coordinate event logistics, attendee communications, and marketing materials to ensure successful execution
• Develop and coordinate congress-specific materials and exhibition asset
• Drive post-event reporting, follow-up activities, and continuous improvement initiatives
AI-Enabled Marketing & Automation
• Evaluate and support implementation of AI-enabled tools and workflows to improve marketing efficiency and effectivenes
• Leverage AI-enabled tools and analytics to generate insights and enhance customer engagement
• Support personalized engagement and lead generation initiatives using AI-enabled approaches
• Monitor, analyze, and optimize marketing performance using data-driven and AI-enabled insights
Vendor Coordination
• Coordinate with external vendors including event suppliers, printers, translation vendors, and marketing production vendor
• Coordinate vendor briefs, timelines, quality checks, and invoicing
Cross-functional Collaboration
• Collaborate closely with APAC marketing teams, distributors, Clinical, Education & Training, Sales, and external vendors to support regional marketing activities
• Support additional mar...
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