Remote Sales Development Representative

Lead Nurturing & Business Development | Remote | South Africa Position Overview We are looking for an experienced Sales Development Representative (SDR) to join a growing US-based commercial furniture business. This is a full-time remote opportunity focused on B2B outbound sales, lead nurturing, prospect qualification and business development. The successful candidate will work with company-provided, enriched lead lists and engage US-based decision makers across the hospitality, events, education, religious and municipal sectors. This is not an entry-level SDR role. The ideal candidate will have at least 3 years of B2B outbound sales experience, be confident conducting unscripted calls with senior decision makers, and be highly self-managed with the ability to manage their own pipeline and reporting without close supervision. Requirements Key Responsibilities • Manage and work through company-provided B2B lead lists to generate qualified sales opportunities. • Conduct outbound prospecting through cold calling, email, LinkedIn and SMS. • Nurture longer sales-cycle opportunities until prospects are genuinely sales-ready. • Qualify prospects based on business need, buying intent, timing, decision-making authority and potential opportunity value. • Build relationships with US-based decision makers, including: • General Managers • Facility Directors • Purchasing and Procurement Officers • Parks and Recreation Directors • School Administrators • Church Administrators • Event and Venue Managers • Handle objections confidently and maintain natural, unscripted conversations. • Identify qualified opportunities and hand them over to Territory Sales Representatives. • Maintain accurate and detailed CRM records for all prospect interactions and opportunities. • Follow up consistently with prospects and manage multiple opportunities through different stages of the sales cycle. • Use sales intelligence and prospecting tools to research accounts and personalise outreach. • Use AI tools to support prospect research, personalisation, summarisation and productivity. • Provide regular reporting on activity, pipeline progression, qualified opportunities and follow-up requirements. • Work independently and proactively without requiring constant supervision or prompting. • Potentially support opportunities further through the sales process, with closing ability considered a strong advantage. Key Performance Indicators Success will not be measured purely by call or appointment volume. The primary focus will be on: • Number and quality of qualified opportunities generated. • Opportunities accepted by the Territory Sales Representatives. • Quality and accuracy of qualification. • Consistent pipeline development and lead nurturing. • CRM accuracy and documentation. • Follow-up discipline. • Self-managed reporting and communication. • Ability to maintain a consistent outbound activity level. • Contribution to revenue-generating opportunities. Requirements Experience • Minimum 3 years' experience in B2B outbound sales, SDR, BDR, lead generation, lead nurturing or inside sales. • Proven experience generating qualified opportunities for an outside or field sales team. • Experience selling into the US market is highly advantageous. • Experience working with longer B2B sales cycles is preferred. • Experience within SaaS, BPO, commercial services, furniture, hospitality, events or other B2B environments is advantageous. • Previous fully remote experience is strongly preferred. Communication • Fluent, professional spoken English is essential. • Must have clear, neutral and easily understood English suitable for speaking with US-based decision makers. • Strong telephone presence and confidence communicating without relying heavily on scripts. • Excellent objection handling, rapport building and questioning skills. • Ability to communicate professionally with senior business decision makers. A voice sample or recorded call example is required with every candidate submission. Self-Management The successful candidate must be highly independent and capable of managing their own workload. You should be able to: • Manage your own daily pipeline and priorities. • Work effectively without constant supervision. • Proactively report on activity and progress. • Identify when follow-up is required without being prompted. • Maintain consistent productivity while working remotely. • Demonstrate strong accountability and ownership. Sales & Technology Skills Experience with the following tools is advantageous: • EspoCRM or comparable CRM platforms • RingCentral or similar cloud-based diallers • LinkedIn Sales Navigator • ZoomInfo • Apollo.io • Mautic or other marketing automation platforms • ChatGPT and other AI productivity/research tools • Magento 2 Candidates do not need experience with every platform, but should demonstrate strong overall CRM, sales technology and prospecting-tool ...