Senior Digital Marketing Manager (Omnichannel/Paid Media)

GROW WITH US: Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We d love for you to team up with us to innovate every day, put people first, and take the no-shortcuts approach that has propelled us to become a leader in the diabetes technology industry. STAY AWESOME: Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology - an advanced predictive algorithm that automates insulin delivery. But we re so much more than that. Our company s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com A DAY IN THE LIFE: The Senior Digital Marketing Manager is responsible for leading integrated digital marketing strategies that build awareness, engage priority audiences, and drive measurable business results. This role connects paid media, email, web, audience activation, campaign measurement, and optimization into a cohesive customer experience across the full funnel. The position translates brand, product, and business objectives into audience-led strategies, scalable campaign plans, measurement frameworks, and clear optimization recommendations. The Senior Digital Marketing Manager partners closely with Analytics, Brand, Product Marketing, Brand Operations, Brand Experience, Sales, IT, Legal, Regulatory, Privacy, international teams, and external agencies to deliver effective digital programs in a fast-paced, regulated environment. A Senior Digital Marketing Manager's at Tandem are also responsible for: • Leads integrated digital marketing strategy and execution across paid media, email, web, audience activation, and emerging digital channels in support of brand, product, launch, and business objectives. • Translates audience insights, customer journeys, market priorities, and business goals into channel strategies, campaign briefs, media plans, testing roadmaps, and measurable performance goals. • Owns digital campaign performance, including budget pacing, channel effectiveness, funnel progression, conversion, cost efficiency, and return on marketing investment. • Builds measurement frameworks and dashboards with Analytics and Marketing Operations; synthesizes data into decision-ready insights, risks, tradeoffs, and optimization actions for senior leaders and cross-functional stakeholders. • Leads experimentation across audiences, creative, messaging, offers, landing pages, media mix, and campaign sequencing to improve performance and customer experience. • Partners with Brand, Product Marketing, Creative, Web, CRM, Sales, Marketing Operations, IT, and other cross-functional teams to deliver coordinated omnichannel programs and consistent customer experiences. • Supports international and multi-market launches by establishing scalable digital strategies, launch playbooks, channel requirements, timelines, measurement standards, and localization guidance for language, culture, media behavior, regulatory requirements, approved claims, and market-specific business needs. • Manages external agencies, technology partners, direct reports, and/or project teams by setting clear scope, priorities, roles, deliverables, budgets, performance expectations, feedback, and accountability. • Strengthens campaign enablement in partnership with Marketing Operations and technology teams, including audience activation, lead management, tracking, tagging, consent, and data quality. • Ensures digital initiatives comply with company policies and applicable legal, regulatory, privacy, accessibility, and promotional review requirements, including Privacy/HIPAA where relevant. • Monitors digital marketing trends, platform changes, competitive activity, and emerging technologies; recommends practical opportunities to improve reach, relevance, efficiency, and differentiation. WHEN & WHERE YOU LL WORK: Remote: This position is fully remote and open to candidates within the United States. Equipment for the role will be provided and training will occur virtually. WHAT YOU LL NEED: • Demonstrated expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, and campaign optimization. • Deep expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement. • Strong knowledge of major advertising, analytics, tag management, and marketing automation platforms, with the ability to apply data to improve performance and customer experience. • Ability to connect business objectives, audience insights, channel strategy, crea...