Senior Financial Analyst, Marketing

POS-19363 Senior Financial Analyst - Marketing HubSpot's Marketing organization is being refounded. After nearly 20 years of inbound, AI has disrupted marketing; buyers now ask LLMs instead of clicking blue links, content is infinite, and the old playbook of more channels and more impressions produces noise, not growth. HubSpot Marketing is responding with a new strategy built around speed, learning, and outcomes. At ~$300M in annual investment across 550+ employees spanning global events, brand, paid, demand gen, media, product marketing, and regional teams, the financial stakes of getting it right are significant. This Senior Financial Analyst role sits at the center of that transformation. You'll be a true finance partner to Marketing, connecting their investment envelope to the outcomes that matter (pipeline, trust, activation, new customer growth, expansion, efficiency et al.), translating data into strategy, and owning the full picture from budget accuracy to business insight. Strategic finance support for Marketing is still being built at HubSpot, which means this is a greenfield opportunity with real visibility and room to define what great looks like. What You'll Do • Drive strategic analysis connecting Marketing's investment envelope to outcomes tied to HubSpot's financial goals - pipeline, customer growth and expansion, product adoption, operating leverage and beyond. • Build financial models that forecast outcomes, simulate scenarios, and support decisions across diverse Marketing sub-teams. • Own the numbers end-to-end: month-end close, accruals, headcount reporting, variance analysis, and real-time budget visibility for Marketing leaders. • Synthesize and present complex data as clear, compelling narratives for senior stakeholders. You explain what the numbers mean, not just what they are. • Shape new ground: identify white-space opportunities, propose frameworks, and drive cross-functional alignment in a function where strategic finance support is still being built. • Stay ahead of the curve on how AI tools and evolving go-to-market dynamics should inform how Marketing invests. What We're Looking For • 3+ years of high-performance FP&A, strategic finance, or consulting experience. GTM or marketing exposure is a plus. • Advanced modeling and analytical skills, with genuine comfort/curiosity using AI tools as part of your workflow. • Strong communication: you can turn ambiguity into a decision and a spreadsheet into a story. • An ownership mindset: you form a view, socialize it, and help make things happen, not just organize and present the numbers. • Collaborative instincts, especially with business partners across commercial and GTM functions. • Bachelor's in Finance, Economics, Accounting, or equivalent. MBA/CPA a plus. Tools & Systems Anaplan Allocadia Hex Looker NetSuite Excel / Google Sheets AI tools How We Work HubSpot's culture commitments shape how we show up every day - and we're looking for someone who embodies them: • Solve for the Customer: put customer success at the heart of every decision, even internal ones. • Be Bold. Learn Fast: take calculated risks, try new approaches, and reflect openly on what works. • Align, Adapt & Go: prioritize what matters, move with urgency, and adjust quickly when things change. • Deliver with HEART: treat teammates and partners with empathy, integrity, and transparency. About HubSpot. HubSpot (NYSE: HUBS) is a leading CRM platform helping millions of businesses grow better. Founded in 2006 and headquartered in Cambridge, MA, we've been recognized as a top workplace by Glassdoor, Great Place to Work, Fortune, and more. Learn more at hubspot.com/careers. Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren t just about checking off the box for legal compliance. It s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range: $110,900-$166,400 USD We know theconfidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don t hesitate to apply - we d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us...