Senior Manager, Consumer Insights

We re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you'll be doing The Consumer Insights team partners closely with Brand and Product Marketing, Sponsorship, and Community Investment to deliver data-driven insights that inform and elevate CIBC s marketing strategies. As a Senior Manager, Consumer Insights, you'll play a pivotal role leading insights across our Brand and Product Marketing, Sponsorship, and Community Investment portfolios, with a strong focus on brand health tracking, creative effectiveness, and impactful storytelling. You'll drive the strategic integration of insights across initiatives, transforming learnings into actionable recommendations that inform and optimize strategies at CIBC. Using your independent judgment, business acumen, and expertise in translating insights into business impact , you'll act as a trusted insights consultant, responding to inquiries from business partners and collaborating seamlessly with both internal teams and external vendors. You'll work autonomously to generate insights that reflect consumer needs, behaviors, and macro trends, regularly recommending new processes and resolving complex matters as a resource integrator for your area. At CIBC we enable the work environment most optimal for you to thrive in your role. You ll have the flexibility to manage your work activities within a hybrid work arrangement where you ll spend 1-3 days per week on-site, while other days will be remote. How you'll succeed • Brand Health and Performance Tracking - Lead the design and execution of continuous brand health tracking programs, surfacing meaningful trends and uncovering the drivers behind performance shifts. Collaborate with stakeholders to contextualize findings and provide strategic recommendations that enhance sponsorship effectiveness and brand impact. • Creative Testing and Measurement - Apply deep expertise in creative testing, measurement frameworks, KPI development, and performance evaluation. Move beyond topline results to understand underlying drivers, translate complex data into executive-ready storytelling, and partner with cross-functional teams to optimize creative decisions and maximize the impact of CIBC s marketing investments. • Insightful Storytelling - Synthesize insights from multiple sources to deliver clear, compelling narratives that inform strategic decisions. Transform complex data into actionable insights that drive business impact. • Project Management and Relationship Building - Demonstrate strong project management and analytical skills, developing effective presentations and communications. Use your interpersonal, influencing, and negotiating skills to convey complex information, tailor messaging to diverse audiences, and build constructive long-term relationships. Who you are • You have research expertise. You are a recognized expert in Brand Health, Marketing and Creative Effectiveness and brings strong intellectual curiosity and a proactive mindset able to provide in-the-moment feedback to agency partners and collaborate closely with cross-functional stakeholders, with at least 7-10 years of practical job experience, working and communicating with senior levels of management • You have extensive experience in marketing research. You bring at least 5 years of experience at a research supplier, with a focus on advertising and brand health measurement, and a strong understanding of agile environments. • You have a deep understanding of consumer and market trends. You demonstrate robust knowledge of consumer, demographic, and socio-economic conditions and trends, informing your strategic recommendations. • You are an effective communicator and relationship builder. You excel at conveying complex concepts, establishing long-term partnerships in a matrix environment, and delivering impactful presentations. Your strong project management skills include budgeting and scheduling. • Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability. What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. • Our spaces ...