Senior SEO & GEO Strategist (Ecommerce)

The main purpose of the Senior Ecommerce SEO & GEO Strategist is to develop, manage, and execute strategic organic search initiatives that drive sustainable revenue growth for our ecommerce clients. This includes leading SEO strategy across a portfolio of ecommerce brands while helping shape our emerging Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services. You will be responsible for analyzing performance, identifying growth opportunities, solving complex technical SEO challenges, and translating data into actionable strategies that improve organic visibility, conversions, and revenue. You will work closely with Account Managers, Developers, Content Writers, Designers, and other specialists to ensure recommendations are effectively implemented and aligned with each client's commercial objectives. Alongside client work, you will contribute strategic insights and analysis to Hustler Marketing's own SEO initiatives, supporting inbound lead generation and helping evolve our agency's SEO, GEO, and AEO methodologies. The Senior Ecommerce SEO & GEO Strategist will report directly to the Head of SEO & GEO while working collaboratively with other departments. About the Role Mission Statement The primary mission of our Senior Ecommerce SEO & GEO Strategist is to maximize sustainable organic revenue growth for our ecommerce clients through strategic SEO, technical excellence, and data-driven decision-making. You will be responsible for building long-term SEO strategies, diagnosing performance changes, identifying new growth opportunities, and ensuring that SEO efforts contribute directly to commercial success rather than simply increasing rankings or traffic. As search continues to evolve, you will also help establish and improve our GEO and AEO services by researching emerging AI search platforms, developing new methodologies, and ensuring our clients remain visible across traditional search engines as well as AI-powered discovery platforms. General Responsibilities • Developing and owning SEO strategy across an assigned portfolio of ecommerce clients • Building prioritized SEO roadmaps that align technical SEO, content, authority building, UX improvements, and conversion optimization with business objectives • Identifying high-value opportunities across product pages, category pages, collection pages, editorial content, buying guides, and comparison content • Conducting in-depth SEO audits covering technical SEO, information architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and site migrations • Analyzing performance using Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and other relevant SEO platforms • Investigating changes in rankings, traffic, conversions, revenue, and visibility to identify the true causes behind performance changes • Differentiating SEO performance from seasonal trends, promotions, merchandising changes, paid advertising activity, product availability, tracking issues, and broader market changes • Collaborating with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers to ensure SEO recommendations are implemented effectively • Translating technical SEO findings into clear development tickets with priorities, requirements, and expected business impact • Monitoring implementation quality and validating completed SEO recommendations • Leading client strategy meetings, performance reviews, and quarterly business reviews while clearly communicating technical and commercial findings • Providing clients with strategic recommendations supported by evidence, analysis, and commercial impact rather than generic SEO best practices • Helping develop and continuously improve Hustler Marketing's GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems • Researching emerging AI search platforms including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Microsoft Copilot, and other AI-powered search experiences • Performing prompt research to better understand how consumers discover, compare, and evaluate products through AI platforms • Evaluating client visibility across AI search platforms and identifying opportunities to improve citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability • Staying informed about developments across SEO, GEO, AI search, ecommerce, and search engine algorithms while separating meaningful trends from industry speculation • Contributing strategic analysis and recommendations to Hustler Marketing's own SEO initiatives • Continuously researching industry best practices and sharing findings with the Head of SEO & GEO and the wider team • Supporting other internal departments with SEO-relat...