Sr. Growth Manager, Paid Search (Rehab)

About Us We are TNT Growth - a performance-driven agency that helps leading companies acquire more leads and customers. Our core focus is on Paid Search management, conversion rate optimization, and reporting & analytics. We are sharp, collaborative, and results-obsessed. Our clients include We Level Up, Salesforce, Gusto, Formula 1 Miami, and Sweet James. The Opportunity We re hiring a Senior Growth Manager with specialized experience in rehab clients to lead our performance marketing strategies in the addiction treatment space. This is a hands-on role where you will directly influence client success by scaling paid media performance and driving measurable business outcomes. The ideal candidate will have a strong background in digital marketing, particularly in rehab or healthcare-related industries, and be familiar with the unique challenges and regulations in this space. What You ll Do • Client Strategy and Execution: Own the strategy, execution, and results for multiple rehab clients, with a particular focus on Paid Search and potential expansion into other platforms like Meta Ads. • Admissions Optimization: Partner with the client's admissions team to ensure they are following best practices, using the right tools, inputting data correctly, and operating efficiently. Identify and address bottlenecks that impact lead-to-admit performance, ensuring that strong marketing results aren t lost due to operational gaps. • Campaign Management: Launch, optimize, and iterate campaigns quickly based on performance data, driving growth for rehab centers. • Funnel Optimization: Lead full-funnel strategies that drive patient acquisition, from initial traffic sources to conversion, ensuring continuous improvements in CPA (Cost per Acquisition) and ROAS (Return on Ad Spend). • Collaboration: Work cross-functionally with analysts, creative strategists, and designers to refine ad creatives and landing page experiences to ensure maximum impact for rehab clients. • Client Relationship Management: Serve as the day-to-day contact for 10-15 clients, providing timely updates, insights, and strategic recommendations. Build and maintain strong relationships with clients by understanding their needs and driving real business results. • Compliance: Ensure campaigns adhere to industry regulations, including HIPAA, ADA, and LegitScript certifications, while managing patient privacy and adhering to ethical standards. • Proactive Problem-Solving: Quickly address underperformance and collaborate with internal teams to develop solutions. Track and report on key performance metrics regularly. What Success Looks Like • Exceeding KPIs: Achieve client KPIs, including strong Cost/VOB and Cost/Admit numbers. • Optimized Testing: Strong testing velocity with continuous data-backed iterations that lead to optimized performance. • Client Trust: Become a trusted advisor to clients, consistently demonstrating expertise in the addiction treatment space. • Team Trust: Deliver seamless execution with cross-functional teams, ensuring all aspects of campaigns are executed without oversight. What Makes You a Fit • Experience: 4+ years of hands-on paid media experience, with a proven track record of working with rehab centers, healthcare brands, or related industries. • Analytical: You have an analytical mindset and can interpret data to drive decisions and strategic adjustments. • Adaptability: You are comfortable working in a fast-paced, evolving environment and know how to pivot when things change quickly. • Communication: Strong written and verbal communication skills. You present confidently and know how to manage client expectations. • Attention to Detail: You re meticulous with your work - you double-check everything, ensuring flawless execution. Bonus Points • Industry-Specific Expertise: Familiarity with the rehab industry, its challenges, treatment approaches, and unique patient acquisition strategies. • Platform Proficiency: Experience with Google Ads and Microsoft Ads, as well as any rehab-specific marketing tools (e.g., call tracking and verification systems). Why Join Us? At TNT Growth, we value results-driven, innovative thinkers. If you re passionate about performance marketing and want to make a measurable impact in a growing industry, we want you to be a part of our team. Compensation: $100k-$150k Fully Remote Flexible PTO 401k Originally posted on Himalayas