Sr Growth Marketing Lead

World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Growth Marketing Lead. In this role, you will own the Sponsorship Extension system, designing ethical, insight-led upsell and cross-sell experiences that increase average gift and lifetime value (LTV) without degrading retention or sponsor trust. This role architects and governs extension strategy across priority pathways (e.g., Additional Sponsorships, one-time gifts, and cross-sell into Planned Giving and other priority programs), partnering with journey owners to embed extensions into the sponsor lifecycle at the right moments. At a Glance Role: Senior Growth Marketing Lead Reports to: Senior Director of Sponsorship Product Marketing Location: Remote Requirements: Bachelor s degree in marketing, communications, business, or related field, or equivalent professional experience. 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes. Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management). Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders. Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market. Work Authorization: Must be authorized to work in the U.S.A for any employer Pay Grade: 227 Estimated hiring range: $96,500 - $137,030 The Job The role leads offer and program design (eligibility rules, pricing/ask arrays, positioning, sequencing, and channel orchestration) and drives a disciplined test-and-learn roadmap with incrementality measurement. In partnership with Planned Giving stakeholders, this leader also drives marketing strategy and vendor execution that grows Planned Giving pipeline through direct response programs, with agency management responsibilities. Integrates Planned Giving into other segments and communications. Develops and integrates donor journey map and donor insights (may deploy market/donor research). Has thorough knowledge of the Planned Giving target audience/market/discipline. Responsibilities • Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role. • Help carry out our Christian organization s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign. • Own the Sponsorship Extension system, including strategy, governance, and a sequenced roadmap of ethical upsell and cross-sell opportunities that grow average gift/LTV without eroding trust or retention. • Design extension offer frameworks (e.g., Additional Sponsorships, one-time gifts, special initiatives) including audience eligibility, ask arrays, positioning, messaging, and timing; ensure offers are additive to the sponsorship experience (not extractive) and relevant to individual sponsors based on their behaviors and attributes. Incorporates Planned Giving into appropriate frameworks. • Embed extensions into lifecycle journeys by partnering with Sponsor Experience, Retention, Acquisition/Onboarding, Planned Giving, and Product and channel teams to integrate prompts, content, and decisioning into key moments and channels. • Partner with Sr. Channel Campaign Manager to oversee Sponsorship extension execution and Planned Giving cross-sell programs, including annual planning, audience strategy, market/donor research, creative strategy, production calendars, and vendor/agency management. • In partnership with Planned Giving stakeholders, lead marketing strategy and execution to grow Planned Giving pipeline from sponsor and donor audiences (direct response, lead generation, and nurture), ensuring product accuracy and compliant messaging. Coordinates marketing and testing plan with all segments. • Build and govern an experimentation roadmap for extensions (offer, creative, audience, timing, channel mix), partnering with Analytics to design tests, define control groups, and measure incrementality, ROI, and long-term retention impact. • Define and monitor extension performance metrics (incremental revenue vs. control, average gift/LTV lift, retention impact, response rate, average gift, ROI) and translate insights into prioritization and scaled improvements. • Partner with Legal/Compliance, Finance/FP&A, Support/Service, and Brand governance to steward donor trust, safeguarding-aligned communication, and operational readiness for all extension and planned giving pr...