Sr Salesforce Developer
DealerOn
About This Role
About DealerOn
We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it s all due to the talented and diverse team we ve been lucky enough to assemble.
Job Description:
The Senior Salesforce Developer is responsible for the administration, configuration, customization, and ongoing development of DealerOn's Salesforce platform. This role combines hands-on Salesforce administration with custom application development to deliver scalable business solutions across Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Marketing Cloud Account Engagement (Pardot), and other integrated technologies.
Working closely with business stakeholders, technical teams, and cross-functional leaders, the Senior Salesforce Developer serves as a technical leader and subject matter expert responsible for evaluating business processes, architecting and recommending scalable technical solutions, configuring declarative functionality, developing custom applications and integrations, and ensuring the Salesforce platform remains secure, performant, and maintainable. The Developer translates complex business requirements into thoughtful, sustainable technical solutions and provides technical guidance throughout the solution lifecycle, from discovery and design through development, testing, deployment, and ongoing optimization.
The Senior Salesforce Developer partners across departments to identify opportunities to improve processes, leverage Salesforce capabilities, and drive operational efficiency. This role requires sound technical judgment in determining when to utilize declarative functionality versus custom development, with a strong focus on scalability, reusability, system architecture, data integrity, security, and minimizing technical debt. The Developer also contributes to platform governance, development standards, solution design, and the continued evolution of the Salesforce ecosystem to support current and future business needs.
This is a senior-level remote position requiring a high degree of autonomy, technical expertise, business acumen, and cross-functional collaboration.
Essential Functions:
Administration
• Serve as a Salesforce Administrator responsible for the day-to-day health, maintenance, and optimization of the Salesforce platform.
• Configure and maintain objects, fields, page layouts, record types, validation rules, flows, permission sets, profiles, sharing rules, queues, public groups, and custom metadata.
• Manage user provisioning, deprovisioning, role hierarchy, permissions, and security while ensuring compliance with company policies.
• Troubleshoot user issues, investigate system errors, and provide timely resolution for Salesforce-related support requests.
• Monitor Salesforce platform health, storage, integrations, and overall system performance.
• Create and maintain reports, dashboards, and analytics to support business decision-making.
• Evaluate new Salesforce releases and recommend features that improve business processes.
• Maintain platform documentation including configuration changes, system architecture, and administrative procedures.
Development
• Serve as the technical lead for complex Salesforce projects and enhancements, including breaking requirements into technical work, estimating development effort, identifying dependencies, coordinating development activities, and proactively addressing technical risks and blockers.
• Design, develop, test, and deploy scalable Salesforce solutions using Apex, Lightning Web Components (LWC), Visualforce, SOQL, APIs, and other Salesforce technologies.
• Build custom applications utilizing Sales Cloud, Service Cloud, Experience Cloud, and Revenue Cloud/CPQ.
• Develop, manage and maintain the Salesforce code repository, development lifecycle, and version control process, including organizing and maintaining source code and metadata, building branching and merging strategies, supporting code reviews, resolving merge conflicts, and ensuring changes are properly documented, tested, and promoted across Salesforce environments.
• Serve as a technical authority and escalation point for complex Salesforce development, architecture, integration, performance, and security issues.
• Make recommendations and technical decisions regarding development approaches, platform architecture, tools, integrations, and technology adoption.
• Utilize JavaScript, HTML5, CSS, Web Services, and Salesforce APIs to develop and enhance business applications.
• Investigate and resolve complex S...
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