TVAD Senior Specialist

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a TV, Video, Audio & Display (TVAD) Senior Specialist, you will own the execution, day-to-day management, launching, and improvement of TV, Audio, & Display (TVAD) campaigns and buys. You will ensure campaigns run smoothly, efficiently, and in line with best-in-class media acumen, negotiation, and Tinuiti Way practices to drive new customer and revenue growth while keeping efficiency on track. You will play a key role in client performance by collaborating closely with partners, vendors, Client Leadership/Partners, Analytics/Econometrics, Creative, and broader channel teams (Search, Social, Commerce/Retail Media) within your Pod, leveraging your marketplace insights to recommend and implement solutions that meet diverse client needs. Additionally, you will build strong relationships with media publishers and networks, stay current on industry trends, and turn performance learnings into next actions, piloting small innovations and documenting what works for team reuse. Level and scope alignment • Level: Senior Specialist (IC). Executes complex, routine, and non-standard work efficiently with moderate to limited guidance; recognized for depth in media buying, partner engagement, optimization strategy, and applying judgment to unique problems • Scope: Owns day-to-day execution, optimization, and delivery / pacing oversight for assigned buys across TV/audio/display; contributes to planning, QBR inputs, annual Rocks, and KPIs; follows Tinuiti Way practices and quality standards while flagging risks early; collaborates closely with TVAD, Econometrics, Client Partners, and broader cross-channel leads. Key responsibilities (framed through capability framework) Client-Centric • Execute media buys and campaign management across TV, audio, and display, ensuring alignment with client goals and full-funnel strategies. • Prepare accurate, on-time updates and participate in client touchpoints (calls, updates, presentations) with Client Partners and channel leads; translate marketplace and partner insights into clear, actionable recommendations. • Explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV). • Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential trade-offs. The Tinuiti Way • Apply Tinuiti's buying, negotiation, and stewardship playbooks, as well as solid TVAD craft (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi-channel awareness. • Maintain high standards for quality (brand safety/verification), frequency/overlap, and compliance. • Serve as the go-to resource for all facets of the TVAD discipline at Tinuiti. Share new partner insights and practical guidance with the team. • Support knowledge sharing and internal training by cascading new media opportunities and best practices, and document simple "how-to" guides others can reuse. Product-Led • Use buying platforms (DSPs, research tools) and partner capabilities to deliver efficient, brand-safe campaigns. • Run strategic pilots and monitor results to validate before recommending scale. • Use team-shared Bliss Point signals (Always-On Incrementality, Brand/Creative/Customer Insights) to guide day-to-day optimizations; log issues and feedback for Product/Analytics partners. Data & Measurement-Driven • Apply Media Investment Metrics and measurement inputs (BP performance metrics, incrementality/lift, partner studies) to inform buying decisions and document impact. • Monitor campaign performance daily/weekly; analyze partner/platform reporting to optimize delivery and value; build accurate recurring reports; track plan vs. actual against Rocks/KPIs. • Run basic A/Bs (or simple holdouts when feasible) with predefined success criteria and read cadence; keep budgets and pacing healthy. • Explain and advocate for Tinuiti's measurement and attributi...