Vice President, Marketing

About Genea: As leaders in property technology, Genea provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries. But Genea is more than just a workplace. We re a mission-driven team that collaborates, innovates, and engineers the proptech solutions of tomorrow to solve the challenges of today. We pride ourselves on fostering an environment of teamwork, transparency and authenticity, where you can be yourself. But don t take our word for it. Genea has been recognized as a Top Workplace in 2021-2025, with a rating of 4.3 out of 5 stars on Glassdoor. Our team members love our competitive benefits, including 401k matching, PTO, 100% paid parental leave, remote work options, and development/training opportunities. About the Role: We're looking for a Vice President of Marketing to build and develop the Genea brand and lead our marketing function - a brand-forward leader whose superpower is channel marketing. Reporting to the CEO and partnering closely with our executive leadership team, you'll own how Genea shows up in the world: our brand, positioning, channel and partner marketing, field events, and product marketing. Channel marketing is the most important part of this role. Genea runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion, that call for different marketing styles, so you'll need to be agile across both and know when to apply which. Additionally, Genea services Enterprise, Mid-market, and commercial customer segments and our marketing motion will need to be tailored to targeting and activating these different segments effectively - ABX at the top, more traditional automated motions in commercial. You'll lead an established, talented team that carries day-to-day demand generation and revenue-marketing execution, which frees you to focus on brand-building, the channel, and shaping strategy. Marketing here partners with a sales-led revenue motion, influencing and supporting pipeline rather than owning the number - so you'll thrive if you love building brand and channel in a partner-driven business. What You ll Do: • Own and develop Genea's brand strategy, positioning, and identity, and lead the in-progress brand refresh through to a modernized website and content system. • Lead channel and partner marketing (the heart of this role) driving demand through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board. • Orchestrate marketing across both go-to-market motions: sell-through (through partners) and sell-to (direct to end users), applying the right approach to each. • Set the strategy for our field and industry events portfolio, from flagship shows like ISC West to an owned partner conference and technology-partner showcase, to build brand and influence pipeline. • Own product marketing and go-to-market for product and channel launches, including sales enablement and messaging. • Guide the team's demand generation and campaigns that support net-new logo growth, in partnership with Sales and BDR. • Partner with Sales to influence and report on marketing-sourced and -influenced pipeline, and help build account-level (ABM) reporting suited to a channel model. • Bridge marketing's stake in reporting and the martech stack until a dedicated RevOps function matures. • Lead, mentor, and grow the marketing team, building a collaborative, high-accountability culture, and own the marketing budget and ROI reporting. Supervisory Responsibilities: This role leads the marketing team and carries full supervisory responsibility of the department including brand, demand generation, product marketing, partner marketing, and event marketing. The VP is accountable for hiring, development, performance management, and organizational design as the team scales. What You ll Bring: • Deep, hands-on channel marketing expertise - this is what matters most to us. You know how to market through a sell-through / channel (two-tier distribution) model, and you're equally comfortable marketing direct to end users. • 10-12+ years of progressive B2B marketing experience, with brand-building at the center and a track record of supporting revenue growth. • Proven brand-building leadership, including leading brand refreshes and modernizing positioning and identity. • Strong partner marketing background - co-marketing, partner enablement, and MDF/co-op programs. • A deep understanding of field and industry events as brand and pipeline drivers. • Product marketing and launch experience, including sales enablement and messaging. • Fluency in ABX marketing operations and attribution (Salesforce), with the ability to partner on and bridge reporting until a dedicated RevOps function matures. • Proven people leadership: building, mentoring, and scaling marketing teams. • Executive presence and the...