Vice President of Marketing

About Youth Athletes United Youth Athletes United is a dynamic and fast-growing organization dedicated to empowering young athletes through sport, teamwork, and personal development. As we continue to expand our portfolio of brands through strategic acquisitions, we are seeking a visionary marketing leader to build and scale our enterprise marketing function and drive growth across our entire brand portfolio. Position Overview The Vice President of Marketing will serve as the senior marketing leader for Youth Athletes United, responsible for establishing and executing the overarching marketing strategy across our growing portfolio of brands. This role is critical to building the marketing infrastructure, processes, and team needed to scale the organization as additional brands are acquired and integrated. The VP of Marketing will lead a multi-brand marketing function, connecting marketing activity directly to revenue growth while ensuring each brand maintains a strong, differentiated market position. This role reports directly to the CEO/President of Youth Athletes United. Primary Focus Establish the overarching marketing strategy and infrastructure needed to scale the portfolio as additional brands are acquired. The VP of Marketing will serve as the architect of enterprise-level marketing, balancing the needs of individual brands with the strategic priorities of the overall organization. Key Responsibilities Portfolio-Level Marketing Leadership • Develop and execute an enterprise-wide marketing strategy that drives growth, brand equity, and customer acquisition across the entire Youth Athletes United brand portfolio • Establish a scalable marketing infrastructure including processes, systems, and standards that support the efficient integration of newly acquired brands • Serve as the primary marketing voice at the executive leadership level, connecting marketing initiatives directly to revenue outcomes, growth targets, and organizational priorities Multi-Brand Marketing Strategy & Planning • Lead the development of annual and long-term marketing strategies for each brand within the portfolio, ensuring alignment with overall organizational goals • Define and manage brand architecture and positioning across the portfolio, ensuring each brand has a clear, differentiated identity while maintaining cohesion within the Youth Athletes United family • Determine the appropriate balance between centralized marketing functions and brand-specific marketing efforts, optimizing for both efficiency and brand authenticity Marketing Integration for Acquired Brands • Lead the marketing due diligence and integration process for newly acquired brands, developing onboarding frameworks that align new brands with Youth Athletes United standards and infrastructure • Assess the marketing capabilities, assets, and gaps of acquired brands and develop integration roadmaps that minimize disruption while maximizing growth opportunity • Establish consistent brand standards, messaging frameworks, and marketing playbooks that can be efficiently applied to new brands as they join the portfolio Customer Acquisition & Growth Strategy • Develop and oversee enterprise-wide customer acquisition strategies across digital, traditional, and emerging marketing channels • Identify and capitalize on cross-portfolio growth opportunities including cross-brand promotions, shared audience strategies, and unified loyalty and engagement programs • Drive data-driven decision making by establishing customer segmentation, targeting, and personalization strategies that improve acquisition efficiency and customer lifetime value across all brands Marketing Budgets & Resource Allocation • Own and manage the enterprise marketing budget, ensuring strategic allocation of resources across brands, channels, and initiatives to maximize ROI • Develop budget frameworks that balance investment across brand-specific needs and centralized marketing functions • Provide regular budget performance reporting to the executive leadership team, making data-informed recommendations for reallocation and optimization Marketing Technology & Infrastructure • Evaluate, select, and oversee the implementation of marketing technology platforms including CRM, marketing automation, analytics, and content management systems across the portfolio • Establish a unified marketing technology stack that supports scalability, data integrity, and operational efficiency across all brands • Ensure all brands are leveraging technology to its fullest potential to drive personalization, automation, and measurable marketing performance Agency & Vendor Strategy • Develop and manage an enterprise agency and vendor strategy, identifying opportunities to consolidate partnerships for efficiency while ensuring each brand receives the specialized support it needs • Negotiate and manage contracts with key agency partners, media vendors, and marketing service providers • Establish ...