Director Product Management

OraSure Technologies Inc. (OTI) empowers the global community to improve health and wellness by providing access to accurate, essential information. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market. Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions. It's first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse. Overview Here at OTI our innovative sampling tools and diagnostics unlock access to accurate, essential information that advances global health and well-being. Our products include molecular sampling kits for the genome and microbiome, and rapid diagnostics for infectious disease. Position Overview At the OraSure family of companies, our innovative sample management solutions and diagnostics unlock access to accurate, essential information that advances health and well-being globally. Our products include molecular sampling kits for the genome, microbiome and proteome and rapid diagnostics for infectious diseases. The Director, Product Management - Sample Management Solutions will play a key role in driving growth of the Sample Management Solutions (SMS) business within OTI, including the Genomics collection portfolio, Microbiome collection portfolio, Colli-Pee urine collection portfolio and HEMAcollect blood collection portfolio. This role will operate in a player/coach model. The Director will have direct responsibility for driving certain product lines and innovation projects (player) and will also lead a team of high performing product management associates in managing the remainder of the portfolio and innovation programs (coach). This position will play a key role in leading 1) the development and execution of the product roadmap for the sample management portfolio, including new product introduction and product lifecycle management; 2) development and execution of the business strategy to drive commercial success of the products within the portfolio; and 3) all other aspects of on-going product support for the assigned portfolio of products. The Director will work closely with other cross-functional leaders in the execution of these responsibilities and will ensure that business projects within the SMS portfolio are executed effectively and efficiently. Responsbilities • Lead a team in developing and executing a multi-year product roadmap for the SMS business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products. • Establish and execute product lifecycle management plans for each product line within the portfolio, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization. • Provide strategic leadership to the cross-functional teams for product development projects. Provide input as the voice of customer through all stages of product development, and provide clear direction to the cross-functional team. • Maintain a prioritized list of product initiatives and work closely with cross-functional leaders to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance. • Work cross-functionally with leaders in other departments, including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales. • Serve as a product expert, developing a deep understanding of the products in the portfolio and their applications. • Gather and evaluate customer input and be the portfolio champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and market adoption growth. Strategy and Commercial Success • Lead the development of the SMS business growth strategy through OTI's annual strategy playbook process. • Lead the team in identifying, assessing and defining new segments for marketing and sales to target, including development of positioning and key messaging and financial projections. • Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities. • Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives. • Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization. • Work with sales leadership to ensure support for key accounts as ne...