Brand Strategist

We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. Responsibilities • Develop an audience growth strategy across Instagram, TikTok, and other social platforms • Advise on content pillars, themes, and positioning for a distinctive social brand • Recommend Reels and short-form video strategies, including content cadence and formats • Build and manage community engagement initiatives and creator/fan partnerships • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth • Define target audiences and advise on segmentation and growth opportunities • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. Requirements • Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands • Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content • Strong understanding of community building and creator engagement • Ability to operate independently as a freelance consultant while providing strategic guidance • US-based or strong knowledge of the US film and entertainment audience preferred Please mention the word **WINDFALL** and tag RMjYwMDoxOTAwOjA6MmQwMDo6NjAx when applying to show you read the job post completely (#RMjYwMDoxOTAwOjA6MmQwMDo6NjAx). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.