Retail Marketing Coordinator

Role: Coordinator, Retail Marketing Department: Retail and Sales Reports to: Manager, Retail Marketing and Sales Type: Full-Time Location: LA/NY Preferred Required Work Authorization: USA Crown Affair is looking for a highly organized, detail-oriented, and proactive Coordinator, Retail Marketing & Sales to support the day-to-day execution of our retail business, with a strong focus on Sephora. This role is ideal for someone who is excited to build a career in retail marketing within the prestige beauty industry and is eager to gain exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand operations at a high-growth company. You will work closely with the Manager, Retail Marketing & Sales and partner cross-functionally across Brand, Creative, Product Marketing, Operations, and Education to help bring retail initiatives to life. What you will do- Retail Marketing Execution • Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives • Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences • Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration • Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations • Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts • Support development of retailer meeting materials, presentations, and recaps • Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning • Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape Store & Digital Merchandising • Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders • Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines • Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed • Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes • Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets Cross-Functional Coordination • Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners to ensure seamless execution • Track project timelines and key milestones across multiple initiatives, proactively identifying risks, following up on outstanding deliverables, and ensuring teams remain aligned against deadlines • Support the coordination of in-store events, retailer activations, conferences, trainings, and experiential marketing initiatives by managing logistics, timelines, creative assets, shipping needs, and vendor communications as needed • Support the planning and execution of sampling programs, gratis initiatives, gift-with-purchase offers, and seeding opportunities in partnership with Operations and Supply Chain, ensuring inventory, timelines, and retailer requirements are met • Collaborate with all internal cross-functional stakeholders to ensure retail initiatives are integrated with broader marketing campaigns and business priorities • Identify opportunities to improve workflows, documentation, and cross-functional processes to drive greater efficiency and operational excellence across the Retail Marketing organization Key Requirements • Bachelor's degree in Marketing, Business, Communications, or related field • 1-2 years of experience in retail marketing, trade marketing, ecommerce, merchandising, sales support, or related fields • Familiarity with Sephora and the prestige beauty retail environment preferred • Strong proficiency in Google Suite; experience with Asana or similar project management tools is a plus • Excellent organizational, written communication, and project management skills • Ability to prioritize multiple deadlines while maintaining accuracy and attention t...